Seed-X and Gro Alliance collaborate to revolutionize vegetable seed sorting in Salinas, California, USA

Date:01-11-2024

Seed-X and Gro Alliance announced their collaboration, bringing Seed-X’s AI-powered seed improvement technology to commercial scale with a new service center in Salinas, California. This partnership is designed to benefit the vegetable seed companies in the region by offering a local solution in the heart of the US vegetable seed industry. Gro Alliance will utilize its expertise in seed handling, logistics and services to operate the center and improve seed germination, purity and viability of high-value vegetable seed lots.

At the core of the service center is the revolutionary GeNee™ technology, powered by smart AI, designed to eliminate low-quality seeds and enhance the overall germination and genetic purity of seed lots. This collaboration empowers customers to elevate the quality of their seed lots, minimize unsold inventory, optimize production, and ultimately boost sales and profitability.

″The Seed-X GeNeeô technology analyzes each individual seed of a given lot and removes unwanted seeds from any batch. The client can specify what attributes are preferred and the deep learning algorithm can be calibrated for that exact use case.″ Said Sarel Ashkenazi, CEO and founder of Seed-X. ″This goes well beyond sorting seed by external images alone. The proprietary GeNeeô technology examines the internal characteristics of each seed to determine viability, genetic makeup and can even distinguish between hybrid and inbred seeds.″

Gro Alliance will operate the service center and be the main contact point for companies looking for improved seed quality of their most important products. 

″Gro Alliance has broad experience in vegetable seed through our joint venture in Chile, CIS Alliance, where we offer counter-season nursery services for a wide variety of vegetable species, as well as row crops and oilseeds.  Extending that expertise to seed lot improvement in the US aligns with our strategic vision to continue to diversify the business by adding new, high-value, third-party services to support the global seed industry.″ Said Jim Schweigert, president of Gro Alliance.

The service center is targeted to open in late summer of 2024.