Brandt’s novel sugar alcohol-amino acid biostimulant stepping into Chinese market

Date:12-08-2023

A few days ago, Fenglihui Anjiachun, a novel sugar alcohol-amino acid biostimulant from the US Brandt, was launched to the Chinese market and distributed by Beijing Xinhefeng Agricultural Materials. 

On November 16, the Fenglihui Anjiachun launch ceremony was held, which attracted nearly 100 dealers from all over the country to witness the market launch of Fenglihui Anjiachun. 

According to David Sincock, business director of Brandt Asia Pacific, Fenglihui Anjiachun is a stress-resistant repair agent and green leaf growth promoter, formulated via Brandt’s advanced sugar alcohol chelation technology combined with the European high-quality amino acids. 

The product contains 19 kinds of levorotary free amino acids, small molecule oligopeptides, and the full Tri-Complex-based trace elements, including manganese, zinc, and boron, with unique biological activity and nutritional properties. Sugar alcohols and amino acids improve the crop’s stress resistance, disease resistance and promote crop photosynthesis. 

Moreover, sugar alcohols can also promote the synthesis of proteins via amino acids and improve protein stability, enzyme activity, and functionality. Therefore, the interaction between amino acids and sugar alcohols can double the function of stress resistance and growth promotion, which has been widely confirmed in the experimental demonstration of the product, as conducted in various locations in the country. 

At the product launch ceremony, Brandt and Beijing Xinhefeng executed an exclusive agency agreement for the product, which stands for the China market launch of the novel sugar alcohol-amino acid biostimulant - Fenglihui Anjiachun, which is expected to facilitate the crop’s resistance against various adversity stresses to constantly improve crop yield and quality, to the benefit of the green and healthy development of Chinese agriculture.