New seed packaging designs for Vegetables by Bayer

Date:08-17-2023

Bayer is committed to delivering solutions to help you grow your business, while working together to provide nutritious vegetables people want and need. To reinforce this commitment, Bayer reimagined its vegetable seed business and brought together its two trusted brands, Seminis^® and De Ruiter^®, under one brand platform, ″Vegetables by Bayer.″

This change has already begun taking place this past month, so you may have already seen a shift in the packaging your seeds arrive in. In an effort to honor Bayer's sustainability commitment and not create waste, Bayer will continue using the existing packaging while incorporating the new until the transition is complete. Examples of the updated packaging for reference:
As part of the Vegetables by Bayer launch, Bayer refreshed its visual brand identity, colors, website, and now seed packaging for Seminis and De Ruiter. It is still the same seed quality and innovation you always counted on Bayer for, but with a new look that reflects and celebrates the brands being a part of something larger, while still providing best-in-class seed offerings.

The new branding reinforces Bayer's commitment to you and growing a healthy business