Rainbow Agro recently entered its peak order season. Under the background of many orders and urgent deliveries, Rainbow's continuous and automated production line for glyphosate granules entered production at the right moment. This production line's daily capacity can reach 260 tons, making it to be the world's largest daily production line for glyphosate granules.
The commissioning of the production line is also one of the Rainbow's measures aimed at achieving the main goal of its strategic plan, which is to continuously optimize and efficiently run its delivery system to ensure the rapid and timely delivery of high quality products on order. In view of the frequent, rapid and considerable market fluctuations in the generic Agchem industry, Rainbow decided to increase the maximum daily production capacity of commodity formulations and shorten order processing times, thorough understanding data on the entire industrial chain from factory to farm, making accurate decisions, quickly responding to various market fluctuations, and utilizing business opportunities to ensure maximum daily production capacity and the shortest possible order processing time.
As a Chinese multinational crop protection company, Rainbow has built a global expert team originating from China but serving the entire world, with the operating features of ″lean structure and fast response″ and the values of ″openness, inclusiveness, sharing and win-win,″ being backed up by Rainbow’s independent production capacity and strong supply chain, as well as the company’s broad global marketing network.
Rainbow actively promotes the concept of ″shifting from the worldwide supply of Chinese products towards worldwide brand presence of Chinese products,″ is continuing its ″research and innovation-based advanced manufacturing″ efforts, as well as the ″constant development of global marketing network,″ which focuses on ongoing global business deployment. To this end, the export value of Rainbow’s crop protection products has ranked it ahead of Chinese exporters for many years. On May 16, 2023, the China Crop Protection Industry Association (CCPIA) released China’s 2023 top 100 pesticide sellers, where Rainbow maintained 3rd place in the country, with sales valued at RMB14.46 billion yuan.
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