Precision Laboratories and Direct Enterprises sign distribution agreement to expand market access to proprietary seed-applied technologies

Date:06-01-2023

Precision Laboratories, LLC., a provider of specialized chemistries for the agricultural industry, and Direct Enterprises, Inc. (DEI), a distributor focused on value-added products for seed producers and conditioners, have entered into a distribution agreement that expands market access for seed-applied technologies. 

Under the supply and distribution agreement DEI will be the exclusive distributor of Precision Laboratories’ proprietary seed enhancement and seed treatment line of products in states east of the Rocky Mountains. 

″We are excited to have DEI’s professional sales team working to ensure more customers have access to our technology and unique product set,″ says Terry Culp, President at Precision Laboratories. ″The timing is ideal, as our new facility in Kenosha, Wisconsin, has the increased industrial capacity necessary to meet growing market demand.″ 

Precision Laboratories’ proprietary seed enhancement and seed treatment technologies include innovative water management chemistries, nano-particle nutrient products, seed coating polymers, and seed colorants, many of which are formulated in combinations for ease of customer use.

According to Culp, the collaboration allows faster and more efficient market penetration of Precision Laboratories’ seed product portfolio via DEI’s distribution network and established track record for delivering next-generation innovations to growers and channel partners.

Fast-Growing Seed Treatment Portfolio

DEI’s well-respected reputation within the seed industry stems from 27 years of success in responding to grower demands with agronomic solutions that can compete against market-leading brands in both performance and economic value. 

Dennis Tauchen, Chief Operating Officer and Co-owner of Direct Enterprises says the new distribution agreement is a natural progression for both organizations. ″DEI and Precision Laboratories have had a long-standing relationship for many years,″ he says. ″We’re excited to build upon the relationship which is an important next step for DEI as we expand our seed treatment portfolio with more unique and innovative product offerings.″

″Precision Laboratories’ product line is a synergistic addition to the DEI seed treatment portfolio,″ says 

Bill Haubner, President and Co-owner of Direct Enterprises. ″Our objective is to provide seed treatment offerings driven by innovation, performance, and value. We believe Precision Laboratories helps us deliver on that strategy.″

In 2023, DEI plans to launch several new seed treatment products including Precision Laboratories’ Zanocella™, a new nano-particle zinc seed treatment in a ready-to-use formulation with improved handling and stability over conventional zinc seed treatments.  

Always looking to the future, Tauchen and Haubner concur that their company is continuously working on visionary solutions that empower the next era of innovation for grower success. 

″Our partnership with Precision Laboratories opens new opportunities for expanding our commercial activities while delivering greater value with unique solutions you won’t find anywhere else,″ says Haubner. ″It’s an exciting time for us as we broaden our scope of quality products and innovative technologies which is vital to strengthening customer relationships and delivering on our promise to always strive in exceeding expectations.″

Zanocella™ is a trademark of Precision Laboratories, LLC.

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″2023 Seed Treatment Special″ magazine will come out this June. For Feature sponsoring or advertising, please contact Christina at christina@agropages.com.

Read 2022 editon of "Seed Treatment Special"