Partnership expands access to UPL's agricultural solutions on digital platform

Date:12-27-2022

The portfolio of agricultural solutions offered by UPL, one of the largest companies in the sector operating globally, is now available for online sales. In partnership with the startup, AgriAcordo, the company has become part of the marketplace that connects agro-input wholesale industries, resellers and distributors for business-to-business (B2B) transactions. On the platform, the multinational can offer and negotiate part of its portfolio, which has 14,000 records distributed between biological and traditional crop protection solutions.

For Renato Seraphim, CMO of UPL, the decision to participate in the startup is related to approaching companies in an easier, digital way, as well as to make use of the company's constant focus on innovation.

Renato added that UPL is constantly looking to the future and how to expand and innovate its communication capacity and reach in agribusiness, as well as connect with farmers, who are responsible for 25% of the Brazilian GDP, at the end of the chain.

In addition to the possibility of negotiations between different regions of Brazil’s territory, UPL has become part of the price history available on the marketplace, which will contribute to the daily lives of cooperatives and resellers who can consult and analyze data on all products offered and purchased since the launch of the tool. Therefore, those registered with AgriAcordo can easily access real and accurate information, as is common in the inputs market.

With the presence of UPL, AgriAcordo can now access 460 registered companies. The digital solutions for commercial relations between sellers and buyers of agricultural inputs is unique in the country. Responsible for product offers worth BRL980 million and demands costing BRL260 million, the startup has successfully completed 150 operations. ″When we developed the technological solution, we wanted to improve the ability of companies to do business, then we created a demand panel to show price history with real and concrete information. Today, we consider ourselves a data company, because our work in the market and technology are connected,″ Zavala said.

He also highlighted the security of the platform, where only highly rated companies can participate. To be part of the network, these companies must undergo several checks before selling, such as analysis by the CNAE, and financial and commercial analysis in partnership with Serasa Experian, which verifies the profiles of partners. Inventory and product expiration dates are also checked, and images with many numbers are captured. The data are entered into the system and remain completely confidential.