Blexia, the new Bio Protection range from ASCENZA

Date:03-16-2022

Committed to continue investing and expanding its portfolio of solutions for crop protection, ASCENZA enters the world of bio protection with the launch of the Blexia line. A conscious brand, capable of addressing the growing demand for solutions with less environmental impact and in line with ASCENZA's strategic objectives, that includes boosting a low-risk portfolio for plants, people, and the planet.

Already available in the European markets where ASCENZA is present, the Blexia range complements and diversifies the brand's current portfolio, which now integrates conventional and bio protection solutions. The Blexia offer in each market is available for consultation online at the brand's local websites.

"The launch of Blexia marks an important moment of transition for ASCENZA. We are committed to reducing the impact that the agriculture activity has on the environment and, therefore, we have ambitious goals to continue innovating and expanding our portfolio of sustainable solutions, through the synergies that Rovensa Group has to offer" says João Martins, ASCENZA Crop Protection COO.

Some key features of the Blexia portfolio include the fact that it is a 100% natural or circular offering, ideal for resistance management, addressing needs for low residue programs, meeting high standards for environmental and user safety aligned with food chain demands for more sustainable production - all without compromising crop quality and profitability.

Blexia brand presentation video

With over 50 years of activity, and present in 10 countries, ASCENZA will continue to invest to meet farmers' challenges and contribute to sustainable agriculture, in a joint commitment with the Rovensa Group.