Data analytics company DTN acquires on-farm data startup Farm Market iD

Date:02-26-2021

DTN, a leading data, analytics and technology company, has acquired Farm Market iD. The acquisition enables DTN to build upon its unmatched agriculture expertise and deliver new data-driven solutions to producers and agribusinesses worldwide.

DTN leads the way in delivering operational intelligence to agribusinesses by enhancing solutions with the best farm-level data in agriculture

“At DTN we are intensely focused on adding unique solutions to our portfolio that drive value for our customers,” said Marc Chesover, DTN President. “Farm Market iD is a global leader, offering best-in-class solutions for customers throughout the agriculture supply chain. We will leverage their wealth of data and insights to further drive value with our agribusiness customers. This acquisition is a natural fit and complements our existing portfolio of agriculture solutions.”

Farm Market iD aggregates farm-level intelligence to help agribusinesses find and reach customers for their solutions. “Farm Market iD brings unique and valuable insights to help agribusiness and others to personalize, contextualize and deliver hyper-local marketing campaigns. To agribusinesses, this is the best data available to target the right person for a given product or service at the right time,” said Grey Montgomery, senior vice president of agriculture at DTN.

This strategic acquisition fortifies the DTN portfolio and enables the company to provide the best intelligence available to support its customers. Specifically, Farm Market iD brings high quality, farm-level data that DTN will leverage to develop new and innovative solutions for customers throughout the agriculture value chain – from producers to agribusinesses and beyond.

“Today is a great day for DTN and Farm Market iD,” said Steve Rao, President of Farm Market iD. “We are bringing together two businesses that not only share similar corporate values, but also share a deep expertise in and drive for improving how our agribusiness customers support the producers. This combination will allow us to provide greater insights and impact to our customers.”

BrightTower, an investment banking advisory firm focused on software, information, marketing, and business services, served as exclusive advisor to Farm Market iD.