John Deere announces reorganization of its ag & turf division

Date:02-23-2021

Farm Equipment magazine reports:

Beginning in fiscal year 2021, Deere & Co. implemented a new strategy, operating model and reporting structure. With this change, the company's agriculture and turf operations were divided into two new segments, which are described as follows:

The production and precision agriculture segment is responsible for defining, developing and delivering global equipment and technology solutions to unlock customer value for production-scale growers of large grains, small grains, cotton and sugar. Main products include large and certain mid-size tractors, combines, cotton pickers, sugarcane harvesters and loaders and soil preparation, seeding, application and crop care equipment.

The small agriculture and turf segment is responsible for defining, developing and delivering market-driven products to support mid-size and small growers and producers globally as well as turf customers. The operations are principally organized to support production systems for dairy and livestock, high-value crops and turf and utility operators. Primary products include certain mid-size and small tractors, as well as hay and forage equipment, riding and commercial lawn equipment, golf course equipment and utility vehicles.

There were no reporting changes for the construction and forestry and financial services segments. As a result, the company has four reportable segments.