Bayer in the spotlight at CIIE with "Health for All, Hunger for None"

Date:11-12-2020

With the opening of the 3rd China International Import Expo (CIIE) at the National Exhibition and Convention Center (Shanghai), life science company Bayer made an appearance for the third time.

As a member of the CIIE Exhibitors’ Alliance, Bayer increased its engagement this year, with double booth area from previous exhibitions. The size of the exhibition area for Medical Equipment & Healthcare Products was also larger this year.

Focusing on the new corporate vision “Health for all, Hunger for none,” Bayer demonstrated its core competitiveness in the healthcare and agriculture fields through a series of exhibits and activities. In addition, Bayer had an independent booth in the Public Health and Epidemic Prevention Zone this year to showcase how Bayer has contributed to the fight against COVID-19, and supported China’s public health and epidemic prevention capacities.

“The successful opening of the third CIIE as scheduled demonstrates China’s determination to stabilize foreign trade and foreign investment, while convincing Bayer that the long-term positive trend of China’s economy will not change and the Chinese market still has huge potential and broad developmental prospects,” said Wei Jiang, executive vice president and president, Bayer Pharmaceuticals Region China & APAC; president, Bayer Group China. “The ‘new normal’ brought about by COVID-19 made healthcare and food security particularly critical. Bayer will actively fulfill its corporate social responsibility and play a leading role in the industry to bring more innovative products and solutions. In the future, Bayer will continue to work hand in hand with more Chinese partners and continue to contribute to important strategies such as ‘Healthy China’ and ‘Rural Revitalization’ in order to empower the Chinese people to have better lives.”

Bayer has five separate healthcare areas: cancer, chronic diseases, women’s health, nutrition and digestive health. Behind these areas are five key approaches: accelerating research and developments, fostering partnerships, empowering precision diagnosis, advancing Internet+ Healthcare and raising the health literacy of the general public.

For agriculture, Bayer showcased its major practices — seeds, crop protection, digital and precision agriculture, farmer education, safe use of pesticides, safe and quality staple food, and fruits & vegetables — to help China realize its ambitious goal of “Rural Revitalization.”

In the field of agriculture, innovative, efficient and environmentally friendly integrated agricultural solutions was a highlight of Bayer’s booth. Bayer introduced three new crop protection products, including Serenade^®, the first biofertilizer introduced to China by a wholly-owned foreign subsidiary in China, the new-generation patented bisamide insecticide Vagygo^® and the patented fungicide Luna Tranquility^®. Seminis Vegetable, an affiliate of Bayer Crop Science, also introduced a new broccoli variety, Misius^®, which can be harvested multiple times with high yield and high profit for farmers. In addition, Bayer’s Environmental Science unit presented the Rodent Management System, consisting of environmentally friendly, low-toxicity rodent control products.

Bayer Crop Science showcased the highlights of the “Bayer Much More Rice” technical experiment and demonstration in Shanghai, jointly implemented with the National Agricultural Technology Extension Center. At the same time, Bayer announced crop relief to 200,000 Chinese farmers in Hubei Province affected by the pandemic.