Drones and data set to revolutionise the UK agricultural insurance market

Date:10-14-2020

Iprosurv, the UK’s leading aerial survey, inspection and mapping provider, has entered into a partnership with US-based agricultural surveying specialists, Sentera, in a move that will change the way agricultural risks are managed and insured in the UK. 

The deal sees the full Sentera suite of sensors, software and analytics made available to Iprosurv’s existing fleet of over 400 drones. The new capability, a UK first, will enable Iprosurv to bring a new level of analytical detail to crop management and provide growers with the insight necessary to react before a crop is lost.  

Using colour and multi-spectral imagery to create a field ‘heat map’, the new tech gives growers and their insurers a level of data and insight that has not been available previously. 

The sensors provided by Sentera determine the health of a crop by analysing the light reflected by the crop leaves, down to individual plants. This allows the software to map out the health profile of a crop, enabling growers and insurers to take immediate and targeted remedial action. 

This allows insurers to underwrite at a much more granular level which should lead to more accurate premium pricing and claims pay-outs for growers. 

Rebecca Jones, CEO and co-founder of Iprosurv, predicted that the new capabilities would fundamentally change the way agricultural risks in the UK are managed and how insurers understand and price them.  

“The traditional approach to surveying crops requires boots on the ground, visual inspection and often lengthy analysis of individual plants. This is time consuming and, more importantly, can often be inaccurate but this partnership with Sentera means our drones can provide growers and their insurers with a detailed analysis of a crop’s condition, and it’s likelihood of failure, within hours,” she said. 

“With Sentera’s tech on board, our drones can provide minutely specific data on a crop’s condition, predicting the yield and extent of any damage. Farming is becoming more and more automated and specialised and this technology is a significant addition to the modernisation of farming in the UK.” 

In a recent Proof of Concept flight, an Iprosurv drone fitted with Sentera’s tech was able to help a farmer’s insurer establish that liability for their crop failure lay with a neighbouring farmer, avoiding a potential £1.5m claim on their record in the process. 

Commenting on the partnership and the implications for the UK agricultural sector, co-founder and Director of New Strategic Ventures at Sentera, Greg Emerick, said: 

“We’re excited to be working with Iprosurv to deliver the precision and efficiency of Sentera’s technology to agriculture professionals. Sentera’s solutions provide insights to growers, agronomists and retailers driving economic value up across the agriculture sector by reducing costs and improving production.   

“This same data is also being used to drive efficiencies for crop insurance claims adjusting and policy writing.” 

The partnership is now live and the technology available to Iprosurv’s fleet of over 400 drones covering the UK. The capability will also be made available, via Iprosurv, to other drone operators on a commercial basis.