Increasing Direct-to-Farmer reach in India : Dhanuka partners with Agritech Startup Gramophone

Date:09-30-2020

Supporting the Future of AgriTech, one of India's leading agro-chemical Company, Dhanuka Agritech Ltd. has partnered with Gramophone, to provide crop solutions to Indian farmers. 

Dhanuka brings its agronomy expertise and world class technology on the tech platform of Gramophone, for farmers to get direct and easy access to affordable crop intensive technology. During the pandemic, the advent of digital technology adoption became necessary and this initiative expanded its reach to benefit the farming community with digitized solutions. With 5,30,000+ farmers on board, it will provide the entire exclusive farm management to  farmers with a personalised and easy to use digitized approach. 

Reaching out to farmers and catering to their needs requires in-depth on ground knowledge and the right channel to reach them. Gramophone works on a personalised solution approach that enables farmers get the right crop inputs. The collaboration with agriculture giant Dhanuka will pave the way for a new dawn in the agriculture industry as it enables customized solutions along with product oriented solutions to farmers. This platform will create a one-stop resolution for crop solution requirement at farmer's doorstep.

Commenting on the partnership, Tauseef Khan, CEO and Co-Founder of Gramophone said, "Our partnership with Dhanuka is a testament that the agriculture industry is moving towards tech enablement to reach customers. This association will help us to reach deeper markets and pave the way for better yields for farmers across the country. We will continue to bring innovation in our solutions and provide an all-inclusive seamless experience to farmers in India"

Gramophone is on a mission to create a future of farming that puts 'Farmers First' by democratising knowledge, building transparency in transactions, and creating a connected ecosystem for farmers' business. We are excited to see how farmers are adopting newer opportunities to maximise their income.

Partha Sengupta, National Marketing Head, Dhanuka Agritech Ltd mentions, "Dhanuka is an organisation committed to Indian farmers to improve their yields and profit. Dhanuka is extending its foot and collaborating with multiple alternate channel partners like Gramophone to increase its reach to farmers and use technology to support farmers to directly access latest Agri input services."

The collaboration will deliver Agronomic Intelligence at convenience of delivery of Agri Inputs like seeds, crop protection & crop nutrition products. The start-up has tied up with the local young rural entrepreneurs for last mile delivery and companies like Dhanuka will be looking at getting granular real time data of farmers all over India from Gramophone. This will improve the quality by helping farmers attain the best quality inputs for better yields.

About Gramophone: 

Gramophone is pioneering Intelligent Farming Platform - using data to guide a farmer in selecting the right agricultural inputs for maximum yield. To provide products to farmers seamlessly, Gramophone has established a decentralized distribution model which gives speed and quality service to the farmers. Gramophone provides agronomic intelligence based on parameters like soil type, irrigation methodologies, weather, and crop type, to help farmers select the right crop and inputs which can be procured in one place through its platform. 

About Dhanuka:

Dhanuka Agritech Limited is one of India's leading agrochemical Company and is listed by Forbes Magazine in the category of "200 Best under A Billion Companies in Asia Pacific. The Company is listed with Bombay Stock Exchange & National Stock Exchange of India and has been bestowed with many awards & recognitions from time to time. The Company has a pan-India presence through its marketing offices in all major states in India, with a network of more than 7,200 distributors & dealers selling to over 75,000 retailers across India and reaching out to more than 10 million farmers. The Company has technical tie-ups with many American and Japanese companies. Dhanuka with more than 150 registrations including Herbicides, Insecticides, Fungicides and Plant Growth Regulators /Bio- Stimulants and with over 350 active SKUs has one of the most extensive market penetration in Agrochemical Industry. Dhanuka has solutions for all major crops grown in the country.