Wilbur-Ellis, Bayer reach herbicide marketing agreement

Date:02-08-2011

Wilbur-Ellis Company has announced it has reached a long-term agreement with Bayer CropScience LP to be the exclusive marketer of propoxycarbazone-sodium for certain Ag markets. 

Wilbur-Ellis Company will market and distribute to the U.S. range, pasture and CRP markets. Wilbur-Ellis Company expects to launch under the trade name Canter R&P during the first quarter of 2011.

“This collaboration allows for the extension of our proprietary line ofbrands containing propoxycarbazone-sodium to the untapped range and pasture segments, offering growers greater choice and a new active ingredient for efficient weed control,” said John McGregor, herbicide product manager at Bayer CropScience LP.
“We continue to broaden our branded product line in this key and growing market segment,” said Jim Loar, senior vice-president of sales and marketing at Wilbur-Ellis Company. “Our dedicated team of range and pasture specialists are focused on bringing value and solutions to ranchers and growers. Canter R&P will provide excellent control of a broad spectrum of key weed species and has shown excellent safety on pasture grasses.”