Syngenta is relaunched in the Argentina seed market and is committed to being benchmark in the sector

Date:12-09-2019

With the key in gentics and constant innovation, a brand with history is relaunched in . Furthermore, in a context of constant change, it proposes to be one step ahead.

In the hands of more technological innovations, Syngenta through NK is once again the protagonist of the seed market in Latin America. The emblematic brand of seeds, with more than 135 years of experience, is relaunched in Argentina with the focus on bringing new solutions for producers in corn, soy and sunflower crops that help maximize their profitability in the field.

To achieve that goal, NK will focus on its competitive advantages in genetic and biotechnology research, as well as in the development of innovative products and services.

Under the slogan “Innovation in each seed”, the brand aims to boost the evolution of agriculture, raising productivity in corn, soy and sunflower to a new level. It will do so from cutting-edge technology and a different way of working. “The seeds are at the center of the entire production process, at NK we know what that responsibility means and we assume it with passion. That is why we challenge ourselves in each hybrid and in each variety, again and again, knowing that we offer the best solutions for our clients, ”says Lisandro Galindez, Director of Seed Marketing at Syngenta.

Agricultural production is undergoing a rapid transformation and in that context NK intends to be one step ahead, anticipating the needs of the market and bringing the maximum expression of science to the minimum expression of nature: the seed. “The keys to achieve this are in genetics and constant innovation. Based on these axes, we always look for our best version, introducing materials that guarantee high yield and profitable crops, ”says Galindez.

Founded in 1884, NK has also starred in major milestones in the world history of seed production, such as being the first to formally sell corn seeds, the first to develop a variety of soybeans and the first to market BT maize, for Mention some examples.

“NK is a brand with a great history and, above all, a great future,” summarizes Galindez. With many new developments in the short term, NK will quickly become one of the main protagonists of the Argentine seed market. During 2020 NK plans to launch new materials, make a series of field presentations in different locations in the country and participate in major events in the sector such as Expoagro, AAPRESID and CREA meetings.

Editor's note: This article was originally published in Spanish. This English summary has been prepared with Google Translate and edited for clarity.