Special brand developed for vertically-grown products

Date:10-28-2019

The first vertically grown products have recently become available at Van Gelder fruit & vegetables. This is the result of the collaboration between Van Gelder and vertical cultivation specialist PlantLab. Joint efforts were made to grow and market fresh vegetables with a lot of taste and high nutritional values as sustainably as possible.

Van Gelder Indoor

To market the vertically grown products, Van Gelder introducesd the new "Van Gelder Indoor" line. This is an exclusive fresh line of vegetables available from Van Gelder. These quality products are produced locally and sustainably, irrespective of the season or climate, with a consistent quality and a high level of food safety.

Leafy vegetables and lettuce varieties

The first products of the "Van Gelder Indoor" line will be available from 24 October: two salad mixes and five types of leafy vegetables. "We have deliberately chosen to start growing lettuce varieties and leafy vegetables, because these products are currently largely imported from abroad," said Gerrit van Gelder, Managing Director. "With this, we shorten the chain which immediately saves on transport costs."

Vertical cultivation in Experience Center

In the meantime, PlantLab's two Plant Production Units (PPUs) have also been taken into use in the Experience Center in Ridderkerk. These PPUs offer inspiration in the field of vertical cultivation. "We will soon start the search for new products with special flavours in cooperation with our customers," explains Commercial Director; Anton van Gelder. “The demand from our customers in this search was the driving factor. Together with them, we will start experimenting. In this way, we want to continue to distinguish ourselves with exclusive and quality products."