Nufarm updates portfolio of agrochemicals on Internet for easy customer access

Nufarm Brasil launched a new website, in which the company offered detailed information on its portfolio of technologies focused on Brazil's major agricultural crops. The producer also provided a wide range of recommendations on the application of the brand's agrochemical line in the control of pests, diseases and weeds. The product portfolio in the network is segmented by crop and category - herbicides, fungicides, insecticides, and more.

 

According to Nufarm's executive director of marketing, agronomist Fernando Manzeppi, the Brazil site now follows the global standard adopted by the company, with content adapted to each country. In addition to the modernization of the design, the Nufarm portal was also equipped with faster and more user-friendly navigation. Information of an institutional nature, up-to-date news about the company and its products, as well as the interaction with human resources areas, completes the menu of news.

 

According to Manzeppi, the development of Nufarm's new website is tied to a global strategy aimed at growing business in the coming years. "This process of innovation will have an impact on Nufarm's investments in research and development, new products and services, access to the market and expansion of the portfolio of technologies to the producer", noted Manzeppi.

 

Nufarm has been active in agribusiness for more than 100 years. Headquartered in Melbourne, Australia, it has a broad portfolio. In Brazil, it maintains a manufacturing unit in Maracanaú (CE), an office in São Paulo (SP) and eight distribution centers. Its commercial structure brings together 150 professionals from sales, marketing, and product and market development. In partnership with its distributors, Nufarm invests in the Nufarm Care program, valuing safety in the use of agrochemicals and the preservation of the environment.