Deere & Company signs a global agreement with Pulverizadores Fede

Deere & Company, the American multinational of agricultural machinery, in its eagerness to offer the best technological solutions to its customers, has opted for Pulverizadores Fede – a Valencian SME based in Cheste – to optimize its equipment for the protection of special crops (citrus, fruits trees, vineyard, olive tree). 

 

In fact, Deere & Company has signed a global agreement with the Spanish company so that John Deere dealers can market their atomizers in the most important markets of special crops -under the John Deere brand- which will complete and consolidate its product portfolio.

 

For its part, Pulverizadores Fede is a Spanish company that enjoys an important recognition in the European Union, for the development of a specific technology that provides the highest quality in traceability and protection of special crops.

 

Spraying represents 30% of the production costs in special crops and it depends directly on the quality of the harvest and its sale in the market. At present, approximately 80% of the failure in a treatment is a consequence of the incorrect use of the air blast. With products such as the Smartomizer -the first precision agriculture air blast developed by Pulverizadores Fede- the farms will improve the effectiveness and efficiency of the treatments, reducing the consumption of chemicals.

 

With the Smartomizer, which combines the atomizer and a precision agronomic management platform (Specialty Crops Platform), Pulverizadores Fede has revolutionized the current model of crop protection, directly managing the data of all applications used in crop care and the relevant information of the tractor to have a better visibility of the work.

 

Aaron Wetzel, Vice President of the Global Platform of Crop Care at John Deere, says: "This union complements our portfolio of sprayers thanks to the incorporation of these atomizers in the product range. It also gives John Deere the opportunity to offer a more complete solution to our customers focused on special crops, with the combination of our tractors and precision technology. Our team will continue to evaluate our technology to offer a more complete solution for our customers."

 

Federico Pérez, General Director of Pulverizadores Fede, comments: "That a world leader relies on us to design and manufacture the air blasts under his seal is an endorsement of the quality of our equipment. This has always been the key point for us, to offer farmers and agricultural companies high level tools to protect their fields. Now, together with John Deere, Fede Pulverizadores technology will play an important role in the development of sustainable agriculture and the improvement of agro-food security through the digitization of the field in the special crops sector ".