Bejo offers attractive concepts and a ‘fresh look at lettuce’ at Fruit Logistica

Date:12-02-2016

This year, Bejo welcomes lettuce as a new crop in its assortment. We will therefore enthusiastically be presenting a wide and strong assortment of lettuce varieties during Fruit Logistica. Naturally, you will also find interesting vegetable concepts at our stand again, that serve as inspiration and that we would be happy to discuss with you in more detail.


Lettuce

Quality seed for Iceberg, Batavia, Butterhead, Lollo, Oak Leaf and Babyleaf now form part of the Bejo assortment. We are therefore extremely enthusiastic about presenting a selection of existing and new varieties. The varieties presented give a healthy crop in the field and are full of taste for consumers. Resistance in lettuce varieties is extremely important for growers. Bejo’s lettuce assortment is exceptionally strong in that regard. In addition to good cultivation qualities, our Times (Iceberg), Agribel (Batavia) and Malis (Butterhead) varieties meet the disease resistance requirements for Western Europe well, so good varieties for successful supermarket sales.

Delicioni fresh onion

As a fresh onion, Delicioni is a highly interesting expansion to the assortment of storage onions and bunching onions considered traditional within the chain. The bulb of the fresh onion is particularly juicy and has a powerful flavour. The stems are very decorative and tasty too. Delicioni is attractively presented in a bunch of three with various colours. Thanks to this colour range, the fresh onion presents beautifully on both plates and shelves. The juicy and crunchy bite and the powerful flavour makes this onion a wonder companion for salads and grilling.


Inspiration

Bejo sees the trade fair as a platform for meeting partners within the chain, aiming to inspire them with new applications for crops, processing and consumption. Other concepts that Bejo is bringing to the visitors’ attention are Kohrispy (koolrabi snacks), Coolwrap (wraps of white cabbage leaves – cabbage rolls) and Cool Carrot Candy (carrot snacks). With the veggie corner, in which radish is also presented, we are perfectly in line with current food trends. Within the Taste-Health-Convenience theme, Bejo develops tasty varieties such as Konan (kohlrabi), Balada (celery), Mokum (carrots) or Rosetta (radish), which lend themselves perfectly for raw and for ready-prepared applications. You can see and taste examples of these at Bejo during Fruit Logistica.

The concepts that Bejo presents on the stand will also be presented in an extra special way to interested parties in the chain at a special event on the evening of Wednesday, 8 February. On this occasion, invited participants will also have an opportunity to try the dishes and discuss them.

Organic

Bejo is a leader in organic varieties and communicates its vision through the ‘ORGANIC - RIGHT FROM THE START’ concept. Very appropriately, we will be inviting interested parties to start the day with an organic breakfast at 9.15 a.m. on Friday, 10 February. During this tasty start to the day, Bejo is set to share the latest marketing information and present new varieties in its organic assortment.

Fruit Logistica 2017, 8-10 February. Visit us at Stand B-16, hall 1.2