UPL Limited to build a productive rice value chain in India

Date:08-04-2016

UPL Limited, a crop protection and seed company and Amira Nature Foods,manufacturer of branded speciality rice, including basmati and other food products, have created a strategic alliance to build a productive rice value chain in India and other parts of the world.

UPL is engaging rice farmers through its digital advisory services company, “Adarsh Kisan Services” which provides regular agronomic support to farmers.

Established in 1969, UPL produces, among others, rice seeds in India and is engaged in developing and marketing innovative rice crop solutions in India and other parts of the world. UPL is represented by its flagship company, RiceCo which develops rice technologies for farmers in the United States, South America, Asia and Africa. Advanta Seeds, a division of UPL, is engaged in production and marketing of hybrid rice seeds in India for more than 10 years.

UPL is engaging rice farmers through its digital advisory services company, "Adarsh Kisan Services" which provides regular agronomic support to farmers while UPL provides farm services that include custom application of crop protection solutions including post-harvest applications.

Founded in 1915, Amira has evolved into a leading global provider of branded packaged specialty rice, including Basmati and other food products, with sales across five continents around the world. Amira primarily sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both developed and emerging market .

Mr. Jai Shroff, the Chief Executive Officer of UPL, stated "Both UPL and Amira have made an important strategic alliance to build a productive rice value chain in India and other parts of the world."

Mr. Karan A. Chanana, the chairman of Amira stated,"Amira Nature Foods is an important off-taker of rice from the farmers with capabilities of quality milling and marketing of its rice brands and we look forward to enhancing our product traceability down to the farm level enhancing value across the supply chain".