Earth Alive signed an exclusive distribution agreement with IM-EX Global Trading for its Soil Activator™ microbial fertilizer in east Africa

 

IM-EX Global Trading is a company controlled by Mr. Félicien Mutalikanwa, the founder of Kigali based BraMin and Minimex Corporations. In addition to Rwanda, the agreement covers other East African countries such as Uganda, Tanzania, Burundi, Kenya, Zambia, Ethiopia, South Sudan, Mozambique, Malawi, and Zimbabwe.

 

“We are extremely pleased to have reached this agreement with IM-EX, which is the result of the proven performance of the Earth Alive biofertilizer in the local growing conditions of East Africa,” stated David Gilmour, CEO of Earth Alive. “With the signature of this agreement, IM-EX Global Trading has placed its first order of close to $200,000 of Soil Activator, and we anticipate that monthly shipments of our product will ramp up as the region discovers the benefits our product offers for a wide range of crops and soils.”

 

Félicien Mutalikanwa stated, “After more than six months of field testing and evaluating Soil Activator in combination with our farms’ best practices, we found that Soil Activator boosted productivity by significant amounts – such as a 27% overall yield increase in maize.” Mr. Mutalikanwa continued, “With results like this, we are proud to be the first to introduce this cutting-edge technology to East Africa – a region where agricultural activity will increase substantially in the years to come and where Soil Activator can provide a much needed boost in productivity. Quality organic fertilizers such as Soil Activator are a necessity for the region to meet increasing demand. As soon as this first shipment of Soil Activator arrives in Kigali this summer, we will begin using it in country and on BraMin Farms to further increase our yields, as well as to showcase the technology’s performance to the agriculture communities of Rwanda and adjoining countries. Soil Activator is a remarkable product and we have great plans for it in East Africa.”

 

Michael Warren, VP Global Operations, Agriculture Solutions, said, “We have been working closely with Félicien and his agronomists throughout their trial and evaluation period. Now that they have seen the results first hand, the enthusiasm they have for delivering Soil Activator into East Africa is remarkable. The momentum in Africa is growing, and we have already begun implementing trials in many countries across the continent, including in Burkina Faso, Ghana, Cameroun, Benin, and Côte d’Ivoire. We intend to build on our success with Félicien and his team in the months ahead.” Mr. Warren further added, “After having gained scientific and market validation in Canada, earlier this year Earth Alive opened up the Latin American market, and progress there continues as per our expectations. We aim to repeat that achievement in the dynamic African context.”