Rainbow promotes brand marketing in Southeast Asia market

Date:03-15-2016

Rainbow Chemical has been exploring opportunities for development and strategic transformation since the second half of 2008. Over time, the company's strategic plan and its global offering, the "Rapid Market Access Platform," were created based on years of experience in the international market. Rainbow has built its platforms in more than 40 countries and plans to expand to more countries.

Rainbow told AgroPages it had started building such platforms once there was assured progress in the industry that constructs them. Rainbow then actively began working on this business model and acquiring partners to ensure early investment returns. Since 2015, Rainbow has promoted brand marketing in Southeast Asian countries where the construction of its platform is almost complete. The tasks of organizing local teams and creating sales channels have almost been completed in Thailand, Indonesia, Malaysia, and Cambodia. Some 110 local staff members in these four countries are working with growers to create long-term value by providing integrated and innovative crop solutions.

Other Asian countries targeted by Rainbow for the release of its platform include Myanmar, Vietnam, India, the Philippines, Bangladesh, and Pakistan.