Kuban Agro and Maïsadour Semences seed business in Russia

Kuban Agro, a part of Russia’s largest industrial diversified holding Basic Element, and Maïsadour Semences, a leader in seed hybrids production in Europe, signed a letter of intent to launch a joint partnership in the seed business. The plan is to merge scientific selection in the field of corn, sunflower and rape, as well as to assemble their production assets in Russia, for the future positioning on the market and distribution.

 

Kuban Agro and Maïsadour Semences are planning to start a global partnership in 2017. Before that, the two companies will exchange their skills in the field of corn selection, corn growing technology and preparation for distribution. A plan on collaborative selection of sunflower will also be elaborated by the two sides.

 

In the spring 2016, Kuban Agro is planning to grow parental lines of corn and sunflower, furnished by Maïsadour Semences on trial fields, as well as on tilled areas appropriate for irrigation. The seeds to be cultivated should be prepared for future sowing on the “Ladozhskiy corn-calibration plant.” In the summer of 2016, the plan is to analyze the genetics of selective achievements in the seed-plots of both companies’ cross breeding and make choices of the appropriate corn and sunflower lines per the actual market demands.

 

If all intended actions are successfully realized, the companies will collaborate on a new brand for new marketing in the three upcoming years.

 

Additionally, Kuban Agro is considering the possibility of launching the hybrids of Maïsadour Semences, using its own brand Ladozhskie in the Russian Federation territory.