Dhanuka Agritech to employ training programmes as branding tool
Date:08-12-2015
Dhanuka Agritech, one of India’s largest agrochemical formulation companies, has decided to employ training and education programmes as a brand promotion tool among the farming community.
The company, which manufactures a wide range of farm input products to help the pursuit of better farming, is one of the top five agro solutions companies in terms of sales in India.
With farmers being their primary target customers, the company lays special stress on an intensive marketing network penetrating into the interiors of the country.
Dhanuka has lined up plans to conduct training and education programmes among the target group on how to increase farm income using a diverse range of products and solutions for all problems related to crops, innovative marketing strategies and international technical tie-ups, top company officials said.
The product portfolio of the company includes herbicides, insecticides, fungicides, miticides, plant growth regulators in various forms – liquid, dust, powder and granules.
Dhanuka recently rolled out its latest eco-friendly green label insecticide, Cover, for paddy, red gram, black gram, soyabean and sugarcane growing farmers across India.
“The company adds new products every year through its collaborations and continuously looks to bring the latest technology to Indian farmers,” said Partha Sen Gupta, senior general manager, Dhanuka Agritech.
The new product is being made available in West Bengal, Bihar, Assam and other eastern states through a wide network of authorised dealers and distributors.
“Dhanuka Agritech has always been at the forefront of providing new, innovative and world class crop protection solutions to the farmers. Our new product, Cover, is not just an insecticide, but a guarantee of the farmers’ prosperity,” Sen Gupta said.
“All our new products like Lustre, Mortar and Sempra have done consistently well and we are confident that Cover too would be instantly accepted by farmers,” he added.
Dhanuka Agritech has a pan-India presence through its marketing offices in all major states. It has a network of more than 8,000 distributors and dealers selling to over 75,000 retailers across India and reaching out to more than 10 million farmers.
The company plans to tap this wide network to conduct its proposed farm training and education activities.
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