China’s first pesticides direct marketing platform is online

China’s first pesticides direct marketing platform, NongYi Net, was recently announced online in Beijing. This platform aims to provide high quality pesticides to growers, professional cooperatives, agricultural companies, family farms, dealers, and government.

 

Established by five Chinese agchem enterprises, the initial phase investment was yuan 20 million ($3.3 million at the current rate). Using the propagation force of the Internet, NongYi Net is anticipated to offer efficient and professional services to their customers through association of strong agchem enterprises, integration of high quality resources, simplifying pesticides circulation steps, reducing operating cost and on-line Plant Protection consulting .

 

Additionally, the platform also plans to build 2000 workstations at the county level, and 200, 000 stations at the village level to solve the problems in pesticides distribution and technical consulting. 

 

Since its trial operation in September, NongYi Net has received tremendous industrial attention. Up to date, a group of enterprises have settled dozens of workstations on it.