Clariant presents the EcoTain® life cycle for sustainable innovation

Clariant, a world leader in specialty chemicals, announces its new EcoTain® approach to sustainable innovation. The EcoTain life cycle and label developed by Clariant is driven by the commitment to protect human, environmental and ecological health without compromising on performance and efficiency.

EcoTain represents a systematic approach to sustainable innovation by providing a tangible means of understanding the ecological, economic and social impact of Clariant’s products over the entire value chain. It also supports companies towards achieving their targets for sustainability.

EcoTain divides the product life cycle into four steps, which integrates the principles and ethics of sustainability into business activities according to measurable criteria. The four steps are:

• Sustainable design,
• Responsible process,
• Safe & efficient use,
• Eco-integration.

Every EcoTain product fulfills the EcoTain requirements over its entire life-cycle. The EcoTain claim “sustainable excellence at every step” is a promise that every product carrying the EcoTain label delivers advantages and benefits at each of its four life–cycle steps.

No matter if Personal Care, Home Care, Crop Protection or Aircraft Deicing, the EcoTain concept is suitable for ingredients and services used for a wide array of end-applications.

EcoTain represents Clariant’s approach to sustainability at the product level and is being systematically rolled out throughout the company.