Fine Americas launched new PGR Motivate in US

Fine Americas, Inc. has announced the U.S. launch of its new Motivate plant growth regulator (PGR). Featuring the active ingredient ethephon, Motivate promotes earlier maturation and improved coloration in a wide variety of high-value crops, including apples, cherries, grapes, and tomatoes.

"We’re excited about the addition of Motivate to our growing line of agricultural plant growth regulators,” states Greg Johnson, president of Fine Americas. "Motivate offers all the proven benefits of ethephon in a high-quality liquid formulation. Plus, it’s the perfect complement to our other agronomic PGRs — Exilis Plus, Falgro, Novagib, and Perlan.”

Kevin Forney, technical services manager for Fine Americas, noted that Motivate offers key benefits in a number of crops. “In apples, Motivate promotes fruit maturity and loosens fruit, making harvest by hand or machine easier and more efficient. In cherries, it promotes early, uniform ripening while loosening fruit for easier mechanical harvesting. Motivate also promotes uniform color development in table grapes, while hastening maturity of Thompson Seedless used for raisin production. And in tomatoes, it accelerates ripening and allows processing growers to schedule harvest and handling more efficiently.”

Available in 2 X 2.5-gallon containers, Motivate is manufactured under strict ISO- 9001:2008 quality control standards.