Kynetec Shares Trends in the Global Biological Market at BioEx 2025

Melinda Haley, Kynetec’s Client Success Lead for Australia and New Zealand, was a featured speaker at the 6th BioEx, held in Shanghai March 13-14, 2025. 

The popular event delved into the future of the biologicals industry, exploring its evolution into high-quality development and industrial competitiveness amidst the growth of the global biologicals market.

Melinda’s presentation, Biological Market Overview, detailed global trends and numbers in biopesticide and biostimulants from data across more than 123,000 farms. 

Insights highlighted include: 

Market Values 

• For Biostimulants, farmer-level, primary data from 14 countries and 17 crop groups currently tracked by Kynetec, the 2023 global market value was ~US$1 billion

• Brazil market value ~US$510 million

• China market value – corn and rice ~$11 million, full market estimated to be ~US$180 million

• US market value - apples ~$38 million, full market estimated to be ~$600 million

• Biopesticides: 2023 global market value ~US$7 billion (~US$ 2 billion captured in Kynetec farmer panels across ~45 countries and 20+ crop groups)

Key Growth Drivers for the markets currently tracked by Kynetec

• Biostimulants: A ~55% growth from 2019-2023 with a 31% growth from 2022-3 due to higher fertilizer prices. The significant ~20% growth in soybean production in Brazil represents ~30% of the global biostimulant market

• Biopesticides: LATAM shows a ~120% growth from 2019-2023 driven by soybean cropping area expansion

Regional Insights for the markets currently tracked by Kynetec

• LATAM: Key crops are soybeans, maize and sugarcane. Brazil dominates the space, accounting for ~90% of the biopesticide market and ~80% of the biostimulant market

• Europe: Biostimulants see ~70% growth with France and Spain major markets. These markets also account for ~65% of the biopesticide market with vine and vegetables key crops

• APAC: Biostimulants ~US$50 million value, with key crops rice and cereals. Biopesticide value of ~US$120 million. Challenges include product efficacy and regulatory issues, with biopesticides and biostimulants viewed as beneficial, but biostimulants considered unproven

Melinda concludes ″The global biologicals market continues to expand rapidly, driven by rising demand for sustainable solutions, regulatory shifts, and key crop trends. Kynetec’s farm-level insights highlight significant growth in both biostimulants and biopesticides, with LATAM, Europe and APAC playing pivotal roles.″

Kynetec is a global leader in agriculture data and analytics, with farmer panels in more than 50 countries, surveying over 200,000 farmers and agronomists annually in the most significant agricultural markets. 

About Kynetec:

Kynetec is a global provider of data, analytics and insights in agriculture, animal health & nutrition. We empower agribusinesses and animal health and nutrition companies to make data-driven decisions, from strategy to execution, through predictive analytics and advanced insights. What sets us apart is our direct access to the markets we serve - farmers, veterinarians, pet owners, and agricultural experts - and our deep understanding of the complex dynamics that shape those markets. We regularly undertake data and analytics projects in all the major agricultural and animal health/ nutrition markets, spanning more than 80 countries, to provide the insights that enable our clients to build winning strategies and brands.

Further information is available at www.kynetec.com