Haifa inaugurates new special fertilizer mixing unit in Brazil

Haifa has inaugurated a new special fertilizer mixing unit in the Brazilian city of Uberlândia, Minas Gerais state. 

According to the company, the goal is to offer more technology and innovation to the Brazilian market and meet the demands of rural producers.

The unit, which has an area of approximately 20,000 square meters, has an installed capacity of 30,000 tons and plans to expand to 40,000 tons in the coming years.

"The inauguration aligns with the advancement of the special fertilizer market in Brazil, which has shown continuous growth due to farmers' pursuit of increased productivity, profitability, and efficiency in the country,"  Haifa said. In the last decade, according to data from the Brazilian Association of Plant Nutrition Technology (Abisolo), the sector has shown an average expansion of 21%.

Motti Levin, CEO of Haifa Group, Brazil, holds a strategic position for the group, hence the investment in a special fertilizer mixing unit. The country ranks seventh among subsidiaries contributing to global revenue, which is around US$1 billion.

"We have been present in Brazil for over 20 years, and this inauguration can be considered a cornerstone establishing our roots as precision nutrition producers in the country, aiming to meet the demands of each crop in the national market," stated Giuliana Feldman, Executive Director of Haifa South America.

According to Haifa, the technology and innovation offered provide benefits such as reduced input application and increased plant nutrition conditions, delivering high efficiency, purity, balance, and precision in crops, with significant productivity gains, reducing waste, and positively impacting the plant production chain. Additionally, they said, the product quality would contribute to reducing the carbon footprint of Brazilian agriculture.

One of the special fertilizers to be produced is CRF (Controlled Release Fertilizer), a high-technology product that adapts according to the crop, soil type, and weather conditions, acting continuously in the plant without causing any environmental damage.

For the company, the new unit will provide flexibility in creating different formulations quickly to serve all of Brazil and reduce the risk of shortages of this type of product in the country. Some of the raw materials will be acquired abroad, especially from France, where Haifa has an industrial unit in this segment; another part will come from the national market.

About Haifa Group

A global leader in the production of potassium nitrate and highly specialized plant nutrition solutions for agricultural and industrial segments, the Israeli multinational develops, produces, and supplies plant nutrition products, especially for high-value crops, in more than 100 countries. It contributes to the ideal development and supply for each type of crop with its specificities.

Founded in 1966, it has 17 subsidiaries and a portfolio consisting of soluble fertilizers for Nutrigation™ (Fertigation and Hydroponics), foliar application, and granulated controlled-release fertilizers for soil application. It has operated in Brazil for more than two decades through branches in 8 states, covering the entire national territory.

(Editing by Leonardo Gottems, reporter for AgroPages)