Bejo presents tasty innovations and sustainable solutions at Fruit Logistica 2025

Bejo will inspire at Fruit Logistica 2025 in Berlin with innovative concepts and pioneering developments for the entire vegetable chain. From growers to traders, processors and retail - visitors will experience the dynamic journey from seed to finished product at Bejo's stand. 

Innovative concepts for the modern consumer 

Millennials are increasingly opting for tasty and healthy options. Bejo is responding to this with a sophisticated range of snack vegetables, selected for their outstanding taste. The range includes carrot, kohlrabi and celery - perfect for any time of the day. Under the Purple Power concept, Bejo presents purple vegetables that are rich in nutrients, including the versatile purple kohlrabi Konstance. Another highlight is Samantha, the world's first savoy pointed headed cabbage: fresh green, compact and with a long shelf life. This makes it ideal for salads, stir-fry and grill dishes.

B-Mox^® improved priming 

A key item during the show is B-Mox^® enhanced priming for onion seed. This innovative seed enhancing technology makes seedlings more vigorous and stimulates growth at the earliest stage. Plants develop a stronger root system, show increased stress tolerance and better overall health. For growers, this means less risk and higher yields. B-Mox® is also available for carrot and rooted parsley. 

Innovation in robust varieties 

As a leading breeding company, Bejo is presenting several promising new varieties with improvements in disease resistance, storage quality, appearance and taste. Examples include Cumbia, a celery with intermediate resistance to septoria, and the first hybrid endive varieties Savalia, Kimolos and Krokos. Through a film, visitors will get an insight into Bejo's process of developing high-quality seed. 

Growing organic range 

Demand for organic seeds continues to rise. Bejo's organic range now includes more than 35 crops and 170 varieties, including carrot Natuna and fennel Dragon. With organic seed, we contribute to a sustainable production chain for healthy and tasty food, RIGHT from the START. 

Meet the specialists 

A team of specialists would like to welcome you to Bejo's stand C-13 in hall 1.2 to share knowledge on the latest market and product developments and discover how Bejo's concepts and varieties can add value. 

Exploring nature never stops