HELLO NATURE opens mega organic fertilizer facility in Wabash, United States

A new milestone has been reached in the organic fertilizers market with the opening of the biggest facility in the world. HELLO NATURE, a leading company in the research and production of sustainable solutions in agriculture, announces the start of the production in its BIONUTRIENTS facility in Wabash (Indiana – USA), becoming the world’s biggest player in the organic fertilizers market.

The opening of the Wabash plant represents a great achievement since it will be able to produce 150,000 tons of organic fertilizers and other biosolutions, mainly based on chicken manure coming from the local facilities of Hello Nature’s partner, MPS Egg Farms.

BIONUTRIENTS, with its 300,000 square feet size, represents a 50 million dollars investment and is a joint venture between Hello Nature and MPS Egg Farms. It is designed according to circular economy principles and optimized in order to have a low environmental impact. BIONUTRIENTS will reach its full production potential in 6 months’ time and will operate to supply the North American markets with high-quality organic fertilizers and other specialty products, including blending with other technologies produced by the Hello Nature group.

This facility will expand Hello Nature’s American presence and complement its two facilities already operational – a plant for the production of vegetal biostimulants and the R&D Center Nello Bonini Innovation Hub - in Anderson, (Indiana). Furthermore, it is the second plant of the group dedicated to the production of organic fertilizers. The first one, ITALPOLLINA, built over 50 years ago near Verona (Italy), has also been the object of recent investments to expand its production and blending capacity.

In ITALPOLLINA the renovation has been focused on the replacement of the previous silos with eight new ones and in the implementation of a more technological and automatized process for the blending of chicken manure with other components, with the aim of improving the offer of cuttingedge products and of bringing disruptive solutions to a historically low-innovation market. Further announcements on these launches will be made in 2025.

Both facilities, BIONUTRIENTS and ITALPOLLINA are powered by SAFEDRY™ technology, using an exclusive and unique production process, which allows to preserve the beneficial microbials, therefore supplying a product rich in precious organic nutrients and, at the same time, able to restore soil fertility and biodiversity in a sustainable and profitable way.

″2024 has been a real gamechanger for our organic fertilizers business. We believe that this new production facility and the investments made in Italpollina will be key for the future development of the Hello Nature group, and of the whole organic fertilizers sector″ says Luca Bonini, Hello Nature’s CEO. ″Today the fertilizer industry undergoes multiple challenges such as rising prices, logistics issues and shortage of inputs, and there is a desperate need for innovative solutions to feed a growing population with less inputs and less land available. Our goal is to help farmers from all over the world to achieve their yield goals and improve the fertility of their soils.″