Sipcam Nichino and M2M Agro to form partnership for commercial representation in sugarcane

Sipcam Nichino Brasil has announced a strategic partnership with M2M Agro, a Brazilian company specializing in market access. Under the agreement, M2M Agro will now handle the Italian-Japanese company's technology portfolio across Brazil's entire sugarcane agricultural frontier.

According to Sipcam Nichino, the synergy with M2M Agro primarily aims to strengthen market access strategies for herbicides, fungicides, insecticides, ripeners, and biostimulants in sugarcane. Additionally, the cooperation agreement intends to "expand the company's sales force capillarity in Brazil."

"We have a cutting-edge portfolio, recognized for its complete coverage of crop demands. We see M2M Agro as a high-potential partner to extend these technologies to new customers," summarized Marconi Dias, Commercial Director of Sipcam Nichino Brasil. "The joint action will promote sustainable growth and contribute to increasing the company's participation in the sugar-energy market," the executive added.

Marconi Dias, Commercial Director of Sipcam Nichino Brasil

Leandro Martins and Marco Bueno, Marketing Director, and Regional Manager of Sipcam Nichino, respectively, pointed out that the company's input sales for sugarcane have more than doubled in less than three years. For them, this result, combined with the quality and technological coverage of the portfolio, tends to be surpassed, given M2M Agro's specialization in doing business in the sugar-energy chain.

Founder of M2M Agro, agronomist Marcelo Magurno, who has a solid executive career both inside and outside Brazil, leading major companies and high-performance sales teams, said the deal with Sipcam Nichino supported the leadership reputation and credibility that the consultancy has been building in the sugar-energy chain, among other agribusiness sectors.

Marcelo Magurno, Founder of M2M Agro

"Sipcam Nichino holds a high-quality, consistent portfolio, suitable for developing successful market access strategies," Magurno emphasized. "We want to continue making history in sugarcane and continue building a legacy of success with a highly specialized team formed by people who make a difference. M2M believes in agriculture and in the resilience of those who dedicate themselves to it. We foresee a new advance of Sipcam Nichino in the sugar-energy sector in the near future," he said in conclusion.

About M2M Agro

Based in the city of Ribeirão Preto, in the Brazilian state of São Paulo, M2M Agro operates in consulting, commercial advisory, commercial representation, and advisory board. It was founded by agronomist and agribusiness enthusiast Marcelo Magurno, who has over 30 years of experience in crop protection and nutrition sectors and leadership roles in major businesses, both within and outside Brazil.

(Editing by Leonardo Gottems, reporter for AgroPages)