Leading the nano-formulation industry: Pilarquim launches its PILARNANO brand globally

On November 19, 2024, the 2024 Nano-Agrochemicals Innovation Development Conference and the Launch Event for Pilarquim’s PILARNANO Brand was grandly held in Huai’an, Jiangsu Province, China. 

The significant event brought together over 500 industry experts, esteemed partners, key distributors, and large-scale farmers from across the country for an in-depth dialogue and exchange on nano-agrochemicals innovation, collaboration in agri-input service, and future development. It also witnessed the global debut of Pilarquim’s latest nanotechnology brand, PILARNANO.

″Embracing nano-agrochemicals signifies a commitment to the future of agriculture″

Experts, including Duan Yousheng, Assistant Secretary-General of the China Crop Protection Industry Association, Li Yongping, a researcher at the National Agro-Tech Extension and Service Center of the Ministry of Agriculture and Rural Affairs, and Huang Qiliang, a researcher from the Institute of Plant Protection of the Chinese Academy of Agricultural Sciences, shared valuable insights and research findings regarding the global agrochemical industry’s development and advancements in nano-agrochemical technology.

China is placing a strong emphasis on the development of nano-agrochemicals, promoting the creation and industrialization of new formulations. Currently, nano-agrochemicals are applied across approximately 133 million ha in China, showcasing their effectiveness and potential in practical application. Looking ahead, nano-agrochemicals development will focus on efficient utilization mechanisms, controlled release technologies, health risk assessments, and breakthroughs in industrialization and technological innovation. Indeed, embracing nano-agrochemicals signifies a commitment to the future of agriculture.

In terms of industrialization and application varieties, China is already a global leader. Future developments will include formulation optimization, performance enhancement, industrialization processes and equipment, efficient and precise application technologies, and the development of nucleic acid pesticides. Intelligent application modes and integrated aerial and ground application technologies for nano-agrochemicals will bring revolutionary advancements to precision farming.

Global launch of the PILARNANO brand aiming for competitive advantage in pesticide formulation technology

The PILARNANO technology brand, prominently introduced at this event, represents a cutting-edge technological advancement by Pilarquim, innovatively enhancing existing and future agrochemical products through nanotechnology. The upgraded PILARNANO series achieves particle sizes as small as 300 nm, significantly improving agrochemical utilization rates. The brand offers four key user benefits: ″More, Faster, Better, and Cost-effective,″ translating to increased yields, rapid efficacy, enhanced utilization rate and longevity, and reduced application rate and costs. These advantages will significantly benefit farmers and accelerate the advancement of green agriculture. Simultaneously, PILARNANO technology provides an opportunity for Chinese pesticide formulation technology to achieve global leadership, heralding new opportunities for China in the competitive landscape of global pesticide formulation technologies. 

Mu Canxian, Chairman of Pilarquim, articulated the company’s ambition and clear vision for future development in the global pesticide formulation sector. Pilarquim aims to become one of the world’s leading agrochemical companies through innovation and differentiated strategies. The company is committed to being an innovative formulation brand globally, positioning itself as a high-end formulation brand in the medium to long term, with a target annual sales revenue of US$500 million to US$600 million from 2030 to 2032.

Mu Canxian, Chairman of Pilarquim

Liu Runfeng, Director of the R&D Center at Pilarquim, provided detailed insights into the development journey of the core technology, PILARNANO. He highlighted the company’s substantial investment in nano-agrochemical technology research and development, focusing on enhancing the dispersion and uniformity of pesticide formulations to improve efficacy. Particularly in the field of nano suspensions, the company continuously explores various aspects, from selecting high-quality technicals and adjuvants, optimizing formulations, controlling particle size, to improving performance. Pilarquim is committed to achieving a comprehensive nanotechnology upgrade across its product line, exploring enhancement mechanisms, improving engineering efficiency, and continually innovating to empower quality agriculture through technology.

Liu Runfeng, Director of the R&D Center at Pilarquim

Observation of the nano PILARTEP solution sprayed on crop surfaces (right), magnified 10,000 times using a scanning electron microscope

Pilarquim plans to introduce a range of new PILARNANO products between 2025 and 2028, including PILARXANIL, PILARZOX, Mancozeb 80% WP, and Copper hydroxide 77% WG, which will be available to growers in 2025. Following that, the launch of products such as PILARLUX, PILARFLUBIN, PILARMEGA, and PILARFORCE is scheduled for 2026. In 2027, the company will unveil innovative products like nano PILARAVIA, PILARBOMBA, and PILARFIN. Finally, in 2028, products such as PILARMD, PILARGOLD and PILARCLEAR will complete the rollout of this product line.

Another core technology from Pilarquim, PILARCORE, showcases its application and differentiation advantages in pesticide formulations. This technology includes four key technologies: Wait-for-weed Technology, Secondary-film Technology, Staged-release Technology, and Dual-film Protection Technology. These technologies not only highlight the value of PILARCORE technology but also lay a solid technical foundation for the company’s product development pathway. Pilarquim looks forward to collaborating with partners to promote the growth of global high-end formulation brands.

In terms of marketing, Pilarquim, with ″being customer-centric and creating more value for customers″ as the core theme, has conducted a thorough analysis of current challenges in the agri-input market and future development directions. Pilarquim is dedicated to deepening product and service solutions through high-quality demonstration trials, fully leveraging the value of branded products, and continuously delivering and enhancing the influence of products and user value.

Breaking through the deadlock for growth and working hand in hand for mutual success

The conference also featured agri-input marketing experts who shared strategies for agri-input distributors to break through the deadlock for growth. With policies such as ″one certificate for one product″ on the horizon, innovative agrochemical companies like Pilarquim are poised for new development opportunities.

The event also highlighted the ten-year development journey and plans for the PILARTEP. Detailed insights were shared regarding its application value across various crops, particularly its effectiveness in controlling citrus Diaporthe citri and Mycosphaerella horri. Discussions also focused on enhancing brand awareness through public welfare activities and user engagement. From 2024 to 2025, the company plans to launch a video series titled ″Ten Years of Nurturing • Harvesting for All,″ aimed at further strengthening the brand influence.

During the evening banquet and award ceremony, Pilarquim honored outstanding partners and retailers for their exceptional performance over the past year. These accolades not only recognize their relentless efforts but also express the company’s expectations for continued collaboration to drive agricultural technology innovation and enhance the quality of agri-input services. Both sides are committed to meeting the demands of modern agricultural development and forging a bright future together.

The wave of nanotechnology is reshaping the future landscape of agriculture. In this transformative era driven by innovation, Pilarquim, with its forward-looking strategic vision and robust research capabilities, is writing a new chapter in China’s pesticide formulation technologies. From the impactful launch of PILARNANO technology to the decade-long expansion of the PILARTEP brand, the company remains steadfast in its commitment to becoming a leading global agrochemical enterprise, showcasing China’s confidence in innovation on the international stage.

With collaborative efforts from the industry, universities, and research institutes, alongside continuous breakthroughs in nano-agrochemical technology, Chinese agriculture is well-positioned to embrace a greener, more efficient, and sustainable future.