Provivi^® announces regulatory approval in Brazil for a new pheromone-based product for Spodoptera frugiperda - Pherogen^® Granulo FAW

Provivi^®, a global leader in pheromone-based pest management solutions, announces the regulatory approval in Brazil of Pherogen^® Granulo FAW, a new product registered to control the devastating pest Spodoptera frugiperda, commonly known as fall armyworm (FAW). 

Pherogen^® Granulo FAW marks a new era in Provivi's^® portfolio: this is the first product in the brand's new granular formulation. The company brings another preventive, selective, and non-toxic tool for Integrated Pest Management (IPM), benefiting farmers, the environment, and consumers. 

Spodoptera frugiperda is one of the most destructive pests in the world, causing severe damage to various crops at all stages of development. Faced with the growing resistance of pests to traditional control methods, the market seeks innovative and sustainable solutions such as pheromone-based products. 

"We are very excited about the registration of Pherogen^® Granulo FAW," says Peter Meinhold, chief technology officer (CTO) of Provivi. "This new product, with its granular formulation, reduces the operational complexity for the farmer by requiring only one application in crops like soybean and corn and two in cotton. It promotes high control, lasting up to 40 days in the field in an effective and environmentally friendly tool for managing fall armyworm. We are very grateful to the hard work of our team and collaborators who were steadfast in their commitment to bring this product to market.″ 

"In recent years, we have obtained several registrations for important pests in Europe, Americas, Ásia and Africa. In Brazil, fall army worm mating disruption pheromone is already an IPM tool reality for cotton producers, where Provivi started its sales in 2021 using a liquid formulation. The solid results with Pherogen^® Spray FAW in Brazil and the new granular product that will be launched by 2025 continues to incentive Provivi to bring more sustainable products to our portifolio. We believe this launch will further drive our growth in the Brazilian market in major crops such as cotton, soybean, corn and others."  said Veronica Gaviolle, Brazil Country Leader. 

With the launch of Pherogen^® Granulo FAW, Provivi^® reaffirms its commitment to offering innovative and sustainable solutions for agricultural pest control, contributing to a safer and more productive future for agribusiness.