2024 CPEW Series 4: Developing end market with long-term and agile innovation strategy

The 8th China Pesticide Exporting Workshop (2024 CPEW) was held in Hangzhou, China, on July 18 and 19, 2024. 

2024CPEW agenda

During the two-day meeting, 25 speakers at home and abroad steered in-depth discussions on 23 hot topics. 

AgroPages is presenting reports on the seven key topics addressed at the workshop.

2024 CPEW Series 1: Global agrochemical market recovering slowly, competition and consolidation to promote balance between supply and demand 

2024 CPEW Series 2: Supply chain collaboration and biotechnology promoting Chinese pesticide industry upgrade

2024 CPEW Series 3: China’s green biological program promoting establishment of a complete crop protection system 

Topic 4: Developing end market with long-term and agile innovation strategy

He Jun, President, Shenzhen King Quenson, presented a case study of the company’s Middle East market development, which addresses the issues of business model and service innovation. She says that the Middle East and North Africa agrochemical market value reached US$17.2 billion in 2023, expected to grow at a CAGR of 2.1% from 2024 to 2030. Among the two markets, the Turkish pesticide market value and other agrochemical industry value is roughly US$495 million, with a pesticide import value of US$549 million in 2022. He Jun shared King Quenson’s counter-measures during the outbreak of COVID-19 in Turkey to deal with issues such as delays in delivery, exchange rate fluctuation and political turmoil. She highlighted the importance of long-term business operations, endgame thinking and win-win cooperation, demonstrating how a Chinese enterprise could achieve sustainable development by building a healthy business ecosystem.

He Jun, President, Shenzhen King Quenson

João Aleixo, Global Managing Director, DVA Group and Robbie Jiang, Global Supply Chain Head, DVA Group, jointly presented an excellent report which shows how to make a diversified and agile exploration of the Brazilian market. Joao Aleixo presented DVA Group’s global footprint and product strategy in detail, emphasizing DVA’s focus on innovative activities enabling market release of 9-12 product solutions each year. Jiang Kancheng further commented on the importance of building a diversified and agile global supply chain, sharing DVA Group’s supply chain optimization and expansion strategy in Brazil. The measures taken include the establishment of long-term cooperation with local logistics companies to optimize the logistic network, the development of a diversified and localized supplier network to reduce dependency on import, the setup of a production base in Brazil with an investment of over $32 million to restart the company’s agrochemical business operation, implementation of a supply chain management system to achieve visualized end-to-end supply, utilization of AI system to optimize inventory management and demand forecasting, the introduction of blockchain technology to improve product traceability and transparency and exploration of multimodal transport to reduce reliance on a single mode of transport. 

João Aleixo, Global Managing Director, DVA Group

Robbie Jiang, Global Supply Chain Head, DVA Group

The Brazilian market is a hot market full of opportunities and challenges. Edward Qin, China business manager of Staphyt, discussed the technical aspects of pesticide formulations entering the Brazilian market. The presentation details the technical challenges faced by pesticide formulations accessing the Brazilian market, including the pesticide registration process, timeliness consideration, compliance requirements and data preparation. Qin says that enterprises must have a clear business plan and timeline when setting out the market entry strategy and must make full use of Brazil’s registration resources, such as innovative approaches like trademark licensing or rapid cloning of registration, which will accelerate the market entry process. In addition, he probed into the tactics of how technical material manufacturers can use subtle registration strategies and label cloning techniques to achieve optimized resource allocation and market development. Furthermore, he suggests that Brazil’s biopesticide registration entry level is relatively low, which provides a new opportunity worth seizing by Chinese companies.

Edward Qin, China business manager of Staphyt

July, 2025        China

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Contact Person  

Mickey Shan | AGROPAGES

Email: mickey@agropages.com; agropages@vip.163.com

Tel:+86 18705817985

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