Fabio Lima takes over as Commercial Director of Syngenta Crop Protection in Brazil

Announcing changes in the leadership profile of its Crop protection operation in Brazil, Syngenta stated that Fabio Lima would take over as Commercial Director Brazil, from Luciano Daher, on April 8 this year. 

Daher decided to leave the company to focus on his personal life. Lima will continue to intensify its focus on customer service, strengthen its relationship, and develop the company's portfolio of solutions and services, with innovations especially for the Brazilian market.

Currently as Commercial Director of Key Accounts, Lima will bring his extensive experience to the new role. An agronomist by training, with a postgraduate degree in Marketing Management and a Business Executive MBA, he joined Syngenta in 2000 as RTV, having worked in various commercial and marketing areas, such as Regional Sales Manager, Product Manager responsible for portfolio of Insecticides, Marketing Leader for North Distribution, and Branch Manager for the States of Goiás and Minas Gerais, in 2019, until taking on his current challenge.

Daher, who built a great legacy in the six years he spent at Syngenta, resigned in April. This allowed for a smooth transition to Lima and left fundamental contributions to the implementation of a commercial strategy that allowed the company to advance as a leader in the marketplace.

Lima will continue his work to intensify the focus on customer service, strengthening the relationship and the company's portfolio of solutions and services, with innovations developed especially for the Brazilian market.