Danish company SeedCom becomes Bejo

Although SeedCom was already part of the Bejo family, this will now also be officially recognized as their name will change to Bejo.  This step allows Bejo to grow in the Nordic region.

For many years SeedCom has successfully represented Bejo and sold seeds of Bejo's varieties in Denmark. And, in agreement with Bejo strategy, they have started expanding in the Nordic region. Since September 1st,2023, SeedCom has expanded their business to Sweden. Here currently two colleagues are responsible for selling Bejo varieties and product- and market developments. Starting September 1st, 2024, Finland will also become part of Bejo Nordic.

These expansions have been the main reason to reconsider the naming of SeedCom. To lead these new business properly it will be more evident to be clearly recognized as a Bejo company in the market place. The go-to-market name for activities in this region will be Bejo Nordic.

This change brings numerous advantages, such as increase of awareness of the Bejo brand, more direct contact with customers as Bejo is now closer to the market. This allows Bejo to position itself as the knowledge partner for the Nordic countries, facilitating the exchange of information from customers to its breeding department for the improvement of Bejo varieties.

In alignment with these changes, email addresses and website domains have been altered for further visibility.