ADAMA launches itinerant project for Apresa herbicide at Dinetec 2024

One of the major highlights of Brazil’s Dinetec 2024 fair, which was specially covered by AgroPages, was the launch of ADAMA's "Apresa on the Road" project.

The initiative aims to showcase the unique features of the herbicide, Apresa (Flumioxazin; S-Metolachlor), through an itinerant route across various productive regions in Brazil.

According to the manufacturer, Apresa is a "premium pre-emergent herbicide, featuring an exclusive composition of active ingredients that ensure high efficacy and maximum safety for farmers."

"This product focuses its benefits on soybean cultivation, which has been increasingly vulnerable to stubborn grasses, such as Digitaria insularis and Eleusine indica," ADAMA added.

The company said that these weeds adversely affect proper crop development, making preventive control essential even before their manifestation.

"During the event, we launched the Apresa on the Road project, using a truck to present the features of the ADAMA Good Soy Program - Weed Management to Mato Grosso producers," said Vitor Pagliuso, Regional Marketing Manager at ADAMA.

He describes it as an itinerant action, where a customized vehicle provides an experience focused on the technological advantages of ADAMA's portfolio.

ADAMA also showcased other solutions from its comprehensive portfolio for soybean farming at its booth at Dinetec 2024.

In addition to Apresa, the company also introduced the herbicides, Araddo (Clethodim; Fluroxypyr-meptyl) and Cheval (Ammonium Glufosinate; S-Metolachlor).

Throughout the event, ADAMA showcased its fungicides, such as Across (Azoxystrobin; Difenoconazole; Chlorothalonil), Armero (Propiconazole; Mancozeb), and Blindado T.O.V. (Picoxystrobin; Tebuconazole; Mancozeb).

At the fair, the company had a booth and an exclusive area to demonstrate the features of its solutions, which, when applied properly, ensure greater productivity and profitability for producers.

"Being present at this event is an unmissable opportunity to reinforce and strengthen relationships with customers and partners, as well as to present the company's solutions during a decisive moment when planning for the next soybean crop is taking place," Pagliuso said in conclusion.

(Editing by Leonardo Gottems, reporter for AgroPages)