Oleta LaRush appointed Vice President, Business Management BASF Canada Agricultural Solutions

BASF Canada Agricultural Solutions has announced Oleta (Leta) LaRush will assume responsibility for BASF Canada Agricultural Solutions, effective November 1, 2023. In this role, Leta will lead Canadian operations and the Canadian Leadership Team for the agriculture division at BASF and will join the North American Leadership team. She will also continue to serve as a member of the BASF Canada board of directors.

″Leta has spent numerous years working within BASF Canada and Agricultural Solutions both in Canada and Australia and her customer focus and passion for agriculture makes her an excellent fit for the role,″ says Paul Rea, Senior Vice President, Agricultural Solutions North America.

″One of the reasons I most love the agricultural industry is because it’s a people industry,″ says LaRush. ″With the foundation of our incredible portfolio and innovation pipeline, I’m excited to help build on how BASF supports our customers as a leader in the industry. Stewarding the continued evolution of a holistic customer experience to support the success of our farmer customers and retail channel partners will be a key focus,″ says LaRush. ″

Jonathan Sweat will assume responsibility for the position of Seed Treatment North America based in North Carolina.

″I want to thank Jonathan Sweat for his leadership of the business over the past six years,″ says Rea. ″There has been tremendous change and growth within the Canadian Agricultural Solutions business and Jon has done an excellent job of advancing the organization to better support Canadian farmers and retail partners. I’d be remiss if I didn’t also thank our customers for their support through this transformational period in Canadian agriculture. I wish Jon all the best as he steps into his new role, guiding this important portfolio. I have no doubt Jon will make a meaningful impact across North America to the benefit of our customers.″