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Turn insights from harvest into savings with the TruChoice offer - More than 30,000 farmers earned upfront savings on Corteva Agriscience crop protection products in 2022qrcode

Oct. 4, 2023

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Oct. 4, 2023

Corteva Agriscience
United States  United States
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As farmers reflect on the season and evaluate input decisions from the combine cab, they can use the TruChoice® offer to help maximize their budget and plans for next year. The TruChoice offer is now open for the 2024 growing season, providing farmers with opportunities to earn upfront savings or finance their crop protection needs to help improve cash flow next year.


″We saw tremendous growth in the TruChoice offer last year, which means farmers are seeing the benefits of our program and saving on the latest crop protection products to maximize their yield potential,″ said Joe Houser, Grower Channel Lead, Corteva Agriscience. ″For farmers planting Enlist E3 soybeans next year, the TruChoice offer is a great way to save on not only their Enlist herbicide products, but the entire program approach to ensure their soybean fields are clean and productive.″


Last year, more than 30,000 farmers and ranchers participated in the TruChoice offer and saved up to 10% on more than 100 proven Corteva Agriscience™ crop protection products via two options:


  • TruChoice prepay: Regardless of seed brand, farmers who fund a prepay account with a minimum of $5,000 by March 1, 2024, will earn 10% in upfront savings when paid in cash or 5% with credit. Farmers can earn additional crop protection savings through seed purchases of Pioneer® brand seed, Brevant® seeds, and PhytoGen® cottonseed.

  • TruChoice financing: Farmers can finance approved crop protection product purchases through Corteva Agriscience subsidiary PHI Financial Services, Inc. Cash can be applied to a registered prepay account with the TruChoice offer to avoid loan approval.


Farmers can set up an account online or work with their local Pioneer sales representative or Corteva Agriscience crop protection retailer to automatically apply savings. With no waiting until the end of the year for a rebate, the TruChoice offer delivers a simple solution and makes it easy to track and manage rewards with an online account.


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