ASCENZA, on the path towards a digital transformation

A scalable and differentiated customer experience is at the heart of ASCENZA's digital transformation, which has NTT DATA as partner.

ASCENZA's case will be presented at the 'Salesforce World Tour Essentials Lisbon' event tomorrow, 30 May, at the Lisbon Congress Centre.

Within the framework of its strategic objective - the development of balanced agricultural solutions to support a healthy and sustainable food system - ASCENZA has been working on the differentiation of the customer experience, by focusing on the digital relationship.

This digital pathway is being implemented in partnership with NTT DATA, one of the 10 largest IT services companies in the world, and with the global leader in Customer Relationship Management (CRM) software, Salesforce.

ASCENZA has been investing in different technological tools, which enable it to get know better its customers, speed up digital communication and provide them with relevant and exclusive information tailored to customers' needs and expectations. ASCENZA France is leading this transformation, where customers can already access the new Reserved Area on ascenza.fr. In the future, all countries where the company is present will implement this digital path.

"Knowing even better who buys, recommends and uses our products is crucial. Our commitment is to support customers, daily, in their activity, by providing them with the necessary and useful information for a higher crop performance. Boarding on this journey with the support of two giants in this area, NTT DATA and Salesforce, gives us the confidence that we are on the right track", says Rui Correia, ASCENZA Central Marketing Director.

For Paula Mendes Figueiredo, NTT DATA Portugal Head of Customer, ″the project we are developing for ASCENZA is very cherished by the NTT DATA team. We feel that we are being part of a strategic organisational change, particularly in a sector that is not usually associated with digital transition projects. It is exactly this challenge of transformation that excites us, so we want to thank the opportunity and the trust that ASCENZA has placed in us to, together with Salesforce, show how we can reinvent their activity with technology and innovation″.

ASCENZA's case will be presented at the 'Salesforce World Tour Essentials Lisbon', tomorrow, 30 May, in the panel 'Customer Centricity, your most important competitive factor' together with NTT DATA. The event, which will take place at the Lisbon Congress Centre, aims to bring together all those interested in deepening their digital transformation strategies.