Agrishow 2023 – FMC presents new solutions for sugarcane, cereals, coffee, and citrus

Agrishow's main objective is to present what is most modern in Brazilian agribusiness, and AgroPages was present at this event, which is one of the largest international agricultural technology fairs.

On the occasion, FMC presented solutions and technologies for every moment of the crops, mainly for sugarcane, cereals, coffee, and citrus.

In the sugarcane culture, the highlight was the insecticide Verimark, recently launched on the market.

The product has a completely different mode of action from the insecticides currently available for pest control, such as the spittlebug (Mahanarva fimbriolata), the sugarcane borer (Diatraea saccharalis), and the Sphenophorus. It preserves the other beneficial and important insects for the sustainable balance of the crop.

Another innovative solution presented for the sugarcane field is the Boral Full herbicide, which has a technology that offers more effective and selective protection, leaving the crop free of weed competition and maintaining its productive potential.

For soybeans, the FMC team presented the insecticide Hero, which controls pests by walking and contact, such as the green bug (Nezara viridula).

Talisman was also highlighted, a complete solution that boosts performance by fighting bedbugs at different stages with immediate control, redoubled action, and high efficiency.

The Premio insecticide gained prominence, with prolonged protection for the crop, being a management tool that preserves the broad spectrum Bt technology for controlling caterpillars.

In the citrus portfolio, Benevia^® is a high-performance systemic insecticide with a longer residual, which provides control of both nymphs and adults.

The product stands out for its selectivity and flexibility of use, which makes handling easier for the producer and provides better plant development, resulting in a better expression of the crop's productive potential.

″FMC is a company that offers innovative solutions for different crops at all stages of the production cycle. In another year, we will have our stand at Shopping Rural Coopercitrus to receive and guide customers about the technologies and differentials of the brand's products, and help them with the best management practices to provide productivity and profitability of the crops," highlighted Maurício Oliveira, the company's sugarcane and specialties Regional Marketing Manager.

Oliveira also highlighted the partnership with the cooperative. ″Coopercitrus is one of FMC's biggest and most important customers. As a strategic partner of multi-cultures, we will take our launches to different crops. We always want to serve you with the best products and contribute, more and more, with each crop and producer. It is an honor to be at the side of the cooperative members and, for another year, inside Shopping Rural during Agrishow.″

(Editing by Leonardo Gottems, reporter for AgroPages)