Germains Seed Technology welcomes Jean-Paul Geelhoed as EU Head of Commercial Horticulture

Germains Seed Technology, Netherlands, welcomes Jean-Paul Geelhoed as its European Head of Commercial Horticulture. Jean-Paul will manage the Commercial-, Marketing, and Customer Service teams as the European Head of Commercial Horticulture and a Germains' European Leadership Team member.

"Jean-Paul has an extensive background in the seed and agriculture industry, having worked for Apeel Sciences, Bayer, and legacy Monsanto. He held a variety of positions, including a role as EMEA Sales Effectiveness Lead and ultimately as EMEA/APAC Account Planning & Performance Management Lead. "said Aga Szkurlat, Business Director of Europe. "In his new role, he will focus on the commercial delivery of our European R&D Pipeline Project and deliver our current and longer-term strategic growth plans. Jean-Paul's expertise in the seed industry is key to solidifying Germains' position as a leader in our industry."

Jean-Paul's key career accomplishments include the implementation of the EMEA Sales Effectiveness Framework, which resulted in the integrated Commercial Operational Plan and Integrated Marketing Plan approach. In addition, he is a Global Operational Excellence finalist, for the Customer Growth strategy and Sales Effectiveness and CRM and Global Customer-Centric Organization finalist, for the Customer-Centric Partner Program.