Crop Care enters adjuvant market with Cromo Química acquisition

The Brazilian holding company Crop Care, which operates in the market of special inputs for agribusiness, announced the acquisition of a majority stake in Cromo Química.

Founded in 2018, Cromo Química specializes in producing high-performance adjuvants and enhancers for agriculture, focusing on soybean, corn, cotton, and winter crops. Currently, the company operates mainly in Brazil’s South and Midwest regions.

″We are very happy with the arrival of Cromo Química. This association strengthens our market share of high-performance adjuvants and enhancers. The priority will continue to grow with our current distributors and cooperatives and expand our access to farmers in the North and Northeast regions,″ explained Marcelo Pessanha, CEO of Crop Care.

Josir Neuls, CEO of Cromo Química, stated, ″The association with a major player in the market was very well received. With this alliance, we have a clear vision of our expansion plan for the coming years, aiming at launching new products, structuring governance, and accessing the market. I am certain that the combination will make Cromo Química even more professional and innovative.″

Crop Care's strategy is to expand its offer of sustainable solutions, which already has a line of biological defensives, post-patent agrochemicals, and special fertilizers.

″Currently, we have more than 40 products in our portfolio. Our high-performance adjuvants promote better use of agrochemicals and biologicals sprayed on crops, generating greater profitability and productivity for farmers. In addition, all our products are sustainable, mitigating environmental risks,″ Neuls explained.

One of Crop Care's priorities for the coming years is to expand its production and sales capacity.

″We hope to invest in strengthening Cromo Química's sales force, in addition to other support sectors, and, above all, in Research and Development. The future of agriculture lies in safe technologies that value the environmental agenda and respect the legislation without neglecting the producer’s profitability,″ the CEO of Crop Care concluded.

In fiscal year 21/22, Crop Care's subsidiaries collectively invoiced around BRL 438.6 million.

One of the holding companies, Agrobiológica Sustentabilidade, reached a total of more than 11 million hectares treated with its products in Brazil.

Crop Care is part of Grupo Lavoro, whose controlling shareholders are funds managed by Patria Investimentos.

Among Crop Care's investees, in addition to Agrobiológica Sustentabilidade, are Perterra and K2 of post-patent agrochemicals and Union Agro specializing in special fertilizers and adjuvants.

Through partnerships with distributors and cooperatives and direct access to agricultural companies, Crop Care is present in major producing regions in Latin America.

(Editing by Leonardo Gottems, reporter for AgroPages)