WayCool partners with Yara India to expand its agri-input profile

India’s leading food & agri-tech platform, WayCool, announced the extension of its Agri-input portfolio by adding the sale of nutrition & nitrogen fertilizers to its AI-driven ‘phygital’ farmer engagement platform, Outgrow. As part of this move, WayCool has entered a strategic partnership with Yara India, the world’s largest nitrogen fertilizer producer. The partnership aims to offer superior crop nutrition while facilitating chemical and environmental solutions that have minimal impact on soil health and drip irrigation systems, to enhance overall crop productivity. As part of the MoU, WayCool will list and promote Yara’s products amongst Outgrow Network Partners and share Package of Practices for 20 crops.

Commenting on the occasion, Sanjay Dasari, Co-founder, WayCool Foods, said, ″Against the backdrop, where food security is a global concern, India and Indian farmers have a pivotal role to play. WayCool is transforming the entire food supply chain to a demand-driven one making it profitable for them. We welcome Yara India to WayCool’s partner family in contributing to this mission. We believe this strategic partnership will be the final piece of WayCool integrating the food value chain puzzle, making us a comprehensive soil-to-sale organization.″

Adding to this, N Sendhil Kumar, Head – Outgrow & Farmer Engagement, WayCool Foods, said, ″We welcome Yara India to WayCool’s partner network. This partnership will enable our farmers to access the best global practices and existing Indian practices. As part of the MoU, Yara India products will be available to our wide network of over 200,000 farmers, and over 100 Outgrow Network Partners across various locations in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Maharashtra. Further, our farmer network will have access to a Package of Practices for 20 crops.″

″At Outgrow, we ensure next-gen tech and know-how accessible to farmers, and have successfully demonstrated how natural farming adds to profitability. This partnership with Yara India adds-on to our comprehensive offering by making responsible farm inputs available as well″.

On the partnership, Sanjiv Kanwar, Managing Director, Yara South Asia said, ″We at Yara India aim to achieve climate neutrality and decarbonize agriculture in the coming years, while also favorably impacting farmer diversity. With this shared vision, we are delighted to partner with WayCool, who are working towards transforming India’s food economy besides being meticulous about the footprint they create, and we are certain that this association will make agriculture sustainable and fruitful.″