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Brazil, our strength is in the FIELD!!!qrcode

Sep. 30, 2022

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Sep. 30, 2022

UPL Brasil
Brazil  Brazil
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I never tire of highlighting the strength of our agribusiness and all that it represents for the Brazilian economy. Year after year, we are breaking records in terms of productivity, job creation, and innovations applied in the field making this sector an example in terms of sustainability and nature conservation.

In the last 30 years, our agriculture has jumped from 57 million tons to 280 million tons produced per year, the extraordinary growth of 370%. Meanwhile, the production area went from 37 million hectares to 74 million hectares, an increase of 90%, which corresponds to only 8% of the national territory. Without this leap in productivity, we would need 178 million hectares to produce the same amount of food.


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We saved more than 100 million of hectares due our jump in productivity.

In the other side we still have more than 160 million hectares of pastures, which in addition to producing our animal protein, can quickly become agricultural areas and integrate farming and livestock into a single ecosystem.

The future is in Brazil: we have a key role in the production of food for the world and the conservation of the environment. We must not shirk our responsibilities, even though we are aware that many nations have not maintained - or do not maintain - the same level of commitment to the preservation of their native forests.


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As in agriculture as in football, we have also had a great evolution in the last 30 years, in terms of sport technology, physical preparation, schemes and tactical variations. In fact, Brazil is a protagonist in the countryside, whether in agriculture or football.

Being one of the sponsors of the Qatar World Cup is a gift from the UPL to Brazil and our agribusiness.

As one of the most important providers of solutions for agriculture in Brazil, through its partnership with the FIFA Foundation, UPL can present to the world the enormous evolution that Brazilian agribusiness has made towards productivity and sustainability.

The agreement with FIFA reaffirms the UPL's commitment to fighting for the food security of billions of people around the world, offering solutions that help the farmer to increase productivity, reduce costs and increase profitability.

Through the evolution of agriculture, we intend to mitigate the emission of 1 gigaton of carbon in the atmosphere by 2040. And for that, we work on the development of methodologies that allow remunerating rural producers for the reduction and sequestration of carbon in several countries of the world, including Brazil.

We remain firm in the purpose of reimagining sustainability in agriculture, offering products and technologies that enable the adoption of regenerative practices; that improve the health of the soil, reduce the risks to the producer, promoting more digital and efficient agriculture.

We have developed a broad portfolio of biosolutions, which help farmers to preserve biodiversity, reduce the level of greenhouse gas emissions and reduce the use of conventional fertilizers. In addition, our biosolutions contribute to greater resilience, health, and productivity of plantations.

To further enhance our partnership with FIFA, we selected the player Cafu, our eternal captain of the five-time championship, to participate in this journey together with the UPL and the farmers.


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Captain Cafu was chosen because he is a person who shares with the Brazilian rural producer several values: he is resilient and obstinate, values his homeland, values his family, and believes it is possible to share prosperity through work.

We know that there are many challenges in the way of Brazilian agriculture. But it is important to remember that we already know the way to ″change the game″. Just remember that the best human development indices (HDI) in Brazil are in the regions where we have developed more modern and productive agriculture.

As in football as in agriculture, Brazil also has a very strong team on the field. A true selection of farmers who work tirelessly to offer the country a bountiful production of food, fiber, biofuels, and renewable energies (wind, photovoltaic, and biomass).

I am rooting for this team of field heroes to continue dodging the difficulties, scoring goals for the benefit of Brazil's economy, and sowing the joy of life in each daily game.

I'm rooting for this team that every day leaves its sweat on the fields of Brazil. They are men and women who dedicate their lives to the mission of producing food for other people, and who often reciprocate with criticism rather than support.

Due to the challenges of the business, our field team must receive adequate technical support. Technical support is taken to the field daily by agronomists, zootechnicians, veterinarians, and other highly qualified professionals. A great technical commission that helps the farmer to implement the best tactics in the field and beat productivity opponents.

I hope that this team, with study, preparation, and technology, continues to vibrate and celebrate alongside the rural producer with each successful season, with each won harvest!

Anyway, the crowd is so that this strength of the field always reaps the greatest victories and continues to take Brazil's agribusiness to the top of the podium as the best in the world!

Our fans are for ″Agro″, our fans are for football!

Because in Brazil, our strength is in the field!

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