ADAMA's Plethora insecticide registration extended to 20 new crops

ADAMA first announced, to AgroPages, the expansion of the registration of its insecticide, Plethora (Indoxacarb + Novaluron), for 20 new crops.

These crops are oats, potatoes, sweet potatoes, beets, broccoli, sugar cane, carrots, rye, barley, coconuts, cauliflower, apples, cassava, parsley, watermelon, melons, radishes, cabbage, wheat and triticale.

″The extension of the Plethora portfolio to fruits, vegetables and cereals will reinforce ADAMA's presence in this very important market for Brazil and for the company,″ said Raphael Malandrino (Product Manager for Insecticides at ADAMA).

According to Malandrino, Plethora is ″a consolidated solution for insect management in crops where it is already used, such as corn, cotton and soybeans. But now, it is an excellent tool that will help farmers control the major pests of fruit and vegetables.″

Vegetable crops generate billions for the Brazilian economy and are globally important.

In addition to being the third largest producer of fruits in the world, Brazil has a very diversified and segmented vegetable market, and its cereal harvest is expected to reach a record 263.4 million tons this year, according to an estimate by the Brazilian Institute of Geography and Statistics (IBGE).

″Some of these crops are quite susceptible to insect attacks, which can cause losses of up to 80% of production if not controlled. ADAMA understood the producer's need for new tools for insect management and is delivering both an efficient solution and an important ally in maintaining productivity,″ Malandrino said.

With a unique combination of molecules, Plethora achieves a rapid shock effect with prolonged residual and effective control of a wide spectrum of pests, he added.

″Its technical features offer producers greater productivity and gains in farming. Therefore, this innovative and differentiated multi-crop solution has been used since 2020 in coffee, cotton, corn, soybeans, beans, canola and sunflower, delivering more assertive crop management, productivity and profitability,″ he said in conclusion.

(Editing by Leonardo Gottems, reporter for AgroPages)