Jun. 9, 2022
Aquatrols Corporation of America and Bancella Ltd of Mauritius recently announced the recent signing of an exciting distribution agreement. This new agreement gives Bancella Ltd exclusive rights to market and distribute Aquatrols products across the regions of Africa and the Middle East. Bancella's primary focus will be within their current core market of agriculturein the region.
According to Aquatrols Director of Corporate Business Development, Greg Kvistad, the agreement is the result of a natural desire between the two companies to better service the territory.
“From our initial conversations with Bancella it was clear there is a genuine desire to bring new technology to their specialist markets. Introducing novel technology like Aquatrols Evenflow Int and DeSaltus 2.0 into the region is an exciting prospect,” said Kvistad.
Yann Miege, Bancella Head of Marketing and Development expressed how the partnership helps to also solve some unique challenges they face in their region.
“Water management in the territories where we operate is becoming more and more a challenge for farmers. We are delighted to partner with Aquatrols, and to present to our customers their innovative solutions,” said Miege.
Bancella’s expertise and proven track record within agricultural markets will expedite the introduction of Aquatrols products to the marketplace.
More than 60 years ago, Aquatrols introduced the world’s first commercially available soil wetting agent. Since creating an entirely new product category to address water management challenges and opportunities, the company has remained a top innovator and producer of high-performance soil surfactants and related technologies. In addition to its core business of wetting agents, Aquatrols has launched two active ingredients and is the exclusive distributor for Redox’s portfolio of turf products. Aquatrols’ advanced product suite optimizes soil-water-plant interactions in agricultural, professional turfgrass, and horticultural industries in more than 40 countries. Headquartered in southern New Jersey, Aquatrols also has offices in the United Kingdom and conducts business on six continents.
Bancella is a company incorporated in Mauritius, operating in Middle East Africa, for which bringing innovation and value to its farmers and customers is embed as the ethos of its business. To this end, Bancella will partnerwith a small group of like-minded technology partners to serve the high value agricultural and health markets in their chosen scope. Specialized in high value “future proof products” (innovative and efficient bio-solutions combined with high-tech residue light EU registered solution solving the modern issues of the growers), Bancella's focus on a high level of compliance as the credibility of its management is one of its most valuable assets in this industry. With critical value adding capabilities on the strategic supply chain problematics, Bancella is a specialist in providing its partners sustainable and optimized solutions.