Apr. 19, 2022
Farmers in India will be able to protect their crops and boost productivity with the launch of Exponus® insecticide by BASF. The pioneering solution is powered by BASF’s new active ingredient, Broflanilide® in a specialized formulation.
Offering a new mode of action for the control of key insect pests, Exponus® gives farmers a powerful, quick & versatile tool for controlling variety of insect pests and overcome resistance to prevailing chemistries, as part of integrated pest management program. Exponus® is registered for use on various largely cultivated crops under Oil seeds, Pulses & Vegetables segment to control critical insect pests such as Caterpillars & Thrips.
BASF team unveiling the Exponus® insecticide at the launch event in Pune.
“Farmers in India will now benefit from our latest innovation in crop protection” said Narayan Krishnamohan, Managing Director, BASF India Limited. “Farming is the biggest job on earth. At BASF, we are dedicated to listening and working alongside farmers to understand their needs, so that we apply our expertise to help them successfully face the enormous challenge of protecting crops from pests and boosting productivity.”
With its unique mode of action, Exponus® insecticide is among the first compounds in the market introduced under the new IRAC group 30 which represents a totally new class of insecticides (Group 30—meta-diamides and isoxazolines) which has no known cross-resistance with existing products in the market, making it a superior insecticide resistance management tool.
A valuable aspect of Exponus® insecticide is its ability to be effective on the toughest resistant insects by spreading and acting fast thereby resulting in quickly controlling of multiple insects in different crops at various stages.
“This innovation reaffirms BASF’s commitment to help farmers across boundaries in managing a variety of existing & emerging pests with the lowest use rates compared to current standards. Using Exponus® will help Indian farmers for effective & long duration protection against insect pests in wide variety of crops.” said Rajendra Velagala, Business Director, Agricultural Solutions, South Asia, BASF.
“This milestone with Exponus supports our goal of developing an insecticide portfolio that helps farmers worldwide. BASF is committed to helping Indian industry and agriculture maximize their potential. Indian growers deserve access to the most advanced solutions to help them achieve better yields,” said Avinash Deshmukh, Vice President, Agricultural Solutions - Asia Pacific.