Certis names new specialty agriculture business unit manager

Jeremy Briscoe becomes a member of the management team at Certis USA with his promotion to Specialty Agriculture Business Unit Manager. The Certis field sales team now reports directly to Briscoe, who has served in a sales capacity for the company since December 2004.

He was honored as 2008 CAPCA Member of the Year and has 12 years of extensive expertise in high-value crop production technology and customer relations.

Briscoe previously served as Regional Sales Manager for the California Central Coast & Hawaii territories for Certis. In that capacity he coordinated Certis' sales and marketing efforts with key retail branch managers and pest control advisors. Most recently he was successful in developing new niche market opportunities for Seduce insecticidal bait and Cueva copper fatty acid.

Prior to joining Certis, Briscoe served as retail PCA in California for Western Farm Service-Paso Robles; Soilserv Inc., Salinas; and Green Valley Farm Supply, Gonzales. He holds a B.S. degree in Crop Science from the California State Polytechnic University.

Tim Damico, VP NAFTA at Certis, said, "This is a pivotal time for Certis. We are expanding our product line and personnel at an unprecedented pace. Briscoe's knowledge of our customers, niche markets, his technical experience and organization skills are most important to ramp new product sales."

Briscoe said, "The traditional lines between chemical and biorational products are blurring. Growers' need for effective pest management materials has not changed. But how they produce and market their crops has. Growers have a high demand for quality products and information and they need it fast to compete in our increasingly global markets. Certis is a biopesticide company with excellent products and soon will be introducing new technologies to meet the changing needs of growers. I'm looking forward to moving the company further in that direction."

Briscoe will work from his office in Atascadero, CA.