Vegetables by Bayer unites Seminis and De Ruiter seed brands

Author: Karen Davidson

Bayer is unveiling its “Vegetables by Bayer” brand platform, uniting two trusted brands, Seminis and De Ruiter, under one shared purpose with a new brand identity, positioning, and global website (vegetables.bayer.com). 

With more than 20 different crops and thousands of innovative vegetable seed varieties, Seminis and De Ruiter have long provided cutting-edge solutions for customers in diverse open-field and protected environments. Now, they will join forces as part of “Vegetables by Bayer” with refreshed branding.

Bayer has one of the most diverse germplasm libraries in the industry, combined with digital and crop protection innovations. Bayer is committed to developing integrated solutions that improve yield and adaptability, while delivering on consumer demand. This investment in innovation is seen in the recent launch of new tomato varieties with intermediate resistance to Tomato Brown Rugose Fruit Virus (ToBRFV), a viral disease that can be easily transmitted through farming tools and equipment, plants, water, soil and people. For the grower, these new varieties mean an opportunity to protect more marketable yield without fruit and leaf symptoms and provide a more consistent supply into the food chain.

From best-in-class seeds to an expert agronomic service with tailored  digital solutions, “Vegetables by Bayer” partners with growers and customers to support insightful accurate decisions in relation to crop steering and management consistently building more confidence with our top varieties. For example, its Advanced Precision Horticulture (APH) Venture Initiative combines data science, plant phenotyping, optimized glasshouse climate conditions, and tangible customer insights to help autonomous monitoring of plant growth and balance to better steer plant performance, building confidence every step of the way and allowing growers to maximize crop yield and returns.

This report was originally released on THE GROWER>>